Okabe Tomohiro of Tipness Speaks at Adタイ Forum 2025 on Wellness Initiatives

Okabe Tomohiro of Tipness Speaks at Adタイ Forum 2025

On September 26, 2025, Okabe Tomohiro, the chairman of Tipness—a major fitness club operator in Japan—took the stage at the Adタイ Forum 2025, a pivotal event in the advertising and marketing industry organized by the Advertising Council Inc. During his talk, he delved into new business development and rebranding strategies under the backdrop of evolving market conditions.

The themed session titled "Evolving Brand Strategies through Business Transformation - Redesigning Relationships with Customers" highlighted the evolution of brands in response to changing social environments. Okabe emphasized the importance of leveraging the strong content creation capabilities developed by the television industry to foster new business initiatives.

Tipness, headquartered in Chiyoda, Tokyo, has been making waves since its acquisition by Nippon Television, marking a groundbreaking entry into the wellness domain. This initiative commenced in 2014, establishing Nippon Television as the world's first network to integrate wellness services into its offerings.

One of the key highlights mentioned was the annual health awareness campaign “カラダWEEK,” which has been running for over a decade, encouraging healthy living through Nippon Television's popular programs every autumn. This pursuit of wellness has matured over ten years, now expanding through collaboration with various companies to trial and test innovative wellness services.

In a significant milestone, Tipness recently inaugurated the “WELL HACK GYM,” a flagship gym aimed at promoting sustainable wellness lifestyles in line with Japan's aging society. Located in the Fujisawa Sustainable Smart Town, this gym is receiving notable attention both within and outside the industry.

Okabe shared insights on the broader implications of wellness initiatives, stating that these efforts align with societal challenges while enhancing the longevity of health and vitality among the working population, as well as promoting the healthy growth of children. He underlined the commitment of Tipness and Nippon Television towards contributing positively to society and creating sustainable brand value.

He remarked, "The wellness business is crucial for solving social issues while sustainably generating brand value. We will continue to actively embrace challenges in this field."

The WELL HACK GYM signifies Tipness's dedication to pioneering new wellness values, aiming to enrich people’s lives by advocating healthier lifestyles.

For more information, visit the WELL HACK GYM website.

As a member of the Nippon Television Group, Tipness is committed to realizing its corporate philosophy of proposing and providing a healthy and comfortable cultural lifestyle.