#China #Hisense #Qingdao #Customer Centricity #Qingdao Factory

Hisense Becomes Industry Leader

Hisense, a prominent name in the fields of consumer electronics and home appliances, has recently claimed a remarkable accolade: its factory in Qingdao has been designated as the first Customer Centricity Lighthouse in the global television industry by the World Economic Forum (WEF). This recognition is significant, as it places Hisense at the forefront of digital advancements within a highly competitive market.

The WEF's Global Lighthouse Network celebrates industrial sites that effectively implement cutting-edge digital technologies to enhance customer satisfaction, improve speed-to-market, and optimize operational performance. Hisense’s achievement is part of a broader strategy to meet continuously evolving consumer demands while also tackling the pressures of rising costs.

In response to these challenges, the Hisense Visual Technology Qingdao Factory adopted a thorough digital transformation strategy. This initiative integrated advanced technologies, including artificial intelligence (AI), big data analytics, industrial simulation, and large-scale virtual reality (VR), into their product research and development (R&D) processes and manufacturing workflows. As a result of these innovations, the factory has reported a remarkable increase in efficiency and performance metrics.

One of the standout achievements from this transformation is the factory's impressive Net Promoter Score (NPS) of 84%. Additionally, Hisense has succeeded in reducing R&D cycles by an impressive 34% and material costs by 18%. Employee training times have been slashed by 60%, and the turnaround from identifying customer needs to developing product features has improved by 62%. Moreover, production times for large 85-inch TVs have witnessed a reduced manufacturing cycle of just 20 seconds.

Dennys Li, President of Hisense Visual Technology Co., Ltd., emphasized the company’s customer-centric approach, stating, "At Hisense, intelligent manufacturing begins with consumer needs. By creating a manufacturing system focused on human elements, we convert consumer insights into tangible product innovations with greater speed and accuracy."

This acknowledgment is particularly noteworthy as it marks Hisense's third Lighthouse designation within WEF’s Global Lighthouse Network. It follows the recognition of its Huangdao factory, which was previously identified as the world's first Sustainability Lighthouse in the Variable Refrigerant Flow (VRF) sector and is noted as the only dual Lighthouse factory in the industry. This reinforces Hisense's commitment to not only innovation but also sustainability in manufacturing through AI.

The award of the Customer Centricity Lighthouse signifies a crucial milestone in Hisense's journey toward a more digital and human-focused manufacturing ecosystem, further highlighting the importance placed on consumer experience in today’s market. Hisense continues to carve out its identity as a leader in AI-enabled and sustainable manufacturing practices.

About Hisense

Founded in 1969, Hisense has established itself as a global powerhouse in home appliance manufacturing and consumer electronics, with operations spanning over 160 countries. The brand is particularly recognized for its superior multimedia products and intelligent IT solutions. According to Omdia, Hisense ranks first worldwide in the market for TVs measuring 100 inches and above as of Q3 2025. With its innovation-led approach, especially in RGB MiniLED technology, Hisense is set to lead the next generation of television experiences. Additionally, as the official sponsor of the FIFA World Cup 2026™ and through numerous global sports partnerships, Hisense aims to connect with audiences on an international scale, solidifying its place within the competitive electronics market.