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JK Tech Unveils Orbiee: A New Age in Conversational Commerce

In a notable debut at NRF 2026, JK Tech has introduced Orbiee, a transformative digital human-augmented conversational commerce platform designed to reshape how retailers engage with customers. As shopping behaviors shift in a post-pandemic world, businesses are increasingly challenged to meet rising customer expectations. Orbiee stands as a crucial innovation in bridging the gap between customer desires and transactional interactions.

The Need for Emotional Intelligence in Retail

Today's consumers seek more than just transactions; they yearn for meaningful connections and a sense of recognition. Orbiee responds to this demand by integrating AI-powered digital assistants with real-time Customer 360 insights. This synthesis offers retailers a comprehensive understanding of each shopper's journey, facilitating personalized interactions through a seamless and conversational interface.

By offering a unified view, Orbiee empowers retailers to deliver tailored guidance, enhancing the shopping experience and increasing the likelihood of conversion. This advanced platform integrates easily across all retail channels—from brick-and-mortar stores to online platforms, including websites, mobile apps, and social media.

AI-Powered Solutions for Enhanced Customer Engagement

At its core, Orbiee utilizes modern, cloud-agnostic AI capabilities aimed at increasing interaction relevance. Implementing AI-driven search and product discovery features, the platform optimizes responses tailored to individual customer needs. The goal is clear: enhance customer conversion and loyalty while driving measurable business growth.

Sameer Nagpal, President and CEO of JK Tech, stated, “We are entering an era where Emotional Intelligence and Personalization are vital differentiators in retail. Orbiee is designed to transition retailers from simple transactions to meaningful interactions that foster loyalty and improve customer satisfaction.”

Moreover, Orbiee's advanced capabilities minimize return rates and improve average basket values—two critical metrics for retailers in the e-commerce space. Hemanth Kumar, Global Head of Products and Solutions at JK Tech, emphasized the importance of a single source of customer data, highlighting how built-in intelligence can enhance every interaction.

A Modular Approach to Retail Technology

Orbiee shines in its modular design, which allows for seamless integration with existing commerce, CRM, POS, and inventory systems without disturbing current technological frameworks. This flexibility supports each stage of the customer journey—ranging from product discovery and recommendations to transactions and support. With capabilities that mirror human conversation through voice, chat, and visual interfaces, the platform demonstrates Contextual Intelligence, adapting dynamically based on customer intent and behavior.

The Promise of Responsible AI in Retail

As businesses increasingly rely on AI, JK Tech is committed to ensuring that these technologies are responsible and effective. The debut of Orbiee is a testament to this commitment, offering retailers a powerful tool for enhancing customer engagement while promoting operational excellence. JK Tech aims to help enterprises unlock actionable insights while driving sustainable growth across various sectors, including Retail, CPG, and Insurance.

In conclusion, Orbiee represents not only a technological advancement in retail but also a vital shift towards prioritizing customer connections through AI. By enabling retailers to engage with shoppers on a deeper, more personal level, JK Tech is paving the way for a new era of conversational commerce that promises to transform the retail landscape.