Hefty® Brand Teams Up with John Cena for New Campaign Celebrating Everyday Strength

Hefty® Brand Expands Its Partnership with John Cena in New Campaign

The Hefty® brand has once again collaborated with renowned professional wrestler and actor John Cena, this time aiming for a broader appeal. The brand's newest campaign, dubbed 'Strong Choice,' underscores the notion that strength is not solely about physical prowess but encompasses making bold decisions in everyday life. This partnership marks a significant evolution, as Cena now represents the entire Hefty® product line, which includes not just trash bags but also food storage and tableware products.

Brienne Neisewander, Vice President of Hefty® Marketing at Reynolds Consumer Products, elaborated on this theme. According to her, strength can take many forms—it's about individuality and the courage to make unconventional decisions. Cena is a perfect fit for this campaign not only because of his physical strength but mainly due to his humor and confidence, qualities that resonate with the concept of standing out and making bold choices. The campaign is designed to mimic the reality of life which often requires a bit of humor, especially when faced with the unpredictability of daily chores and activities.

The 'Strong Choice' campaign features various humorous scenarios that highlight the strength of everyday decisions. For example, one ad, titled 'Cleaning Fish,' showcases a humorous take on a man cleaning fish in a pristine kitchen, highlighting this rather unconventional choice. The usage of Hefty® Ultra Strong Trash Bags to handle the situation is hinted as an even stronger choice, reinforcing the idea that Hefty® products can handle life's messes with confidence and reliability.

Another segment of the campaign, named '3AM,' revolves around a mother who stays up late crafting an edible centerpiece for a school function. Her more robust choice? Utilizing Hefty® Slider Bags to preserve her creation. The 'Triplets' ad plays on the chaotic yet memorable experience of hosting three children, further proving how Hefty®’s color-coded party cups offer convenience under pressure.

The final piece of the campaign stitches together all these moments, emphasizing how Hefty® products make daily life easier, regardless of the task—whether it’s about saving food or responsibly disposing of waste.

John Cena expressed his excitement for this expanded role with Hefty®, highlighting how the campaign champions the unexpected and sometimes messy choices we all face. He believes that life is full of challenges but that humor often provides the best solutions.

Launching in February 2026, the 'Strong Choice' campaign will spread across various media channels, targeting audiences nationwide. Each advertisement aims to engage viewers with relatable humor while deeply connecting them to the Hefty® brand through themes of strength and individuality.

Hefty® continues to maintain its reputation as a leader in household essentials, offering durable waste bags, slider bags, and disposable tableware available at mass merchants and grocery stores across the United States. Their broad product range emphasizes reliability amidst the chaos of everyday life, further solidifying their brand message of strength through choice. To explore Hefty® products and learn more, visit Hefty.com.