#USA #Miami #Miami Restaurants #Crave Insight #Crave IQ Index

Crave Insight's New Industry Benchmark for Restaurants

On February 18, 2026, Crave Insight unveiled its first version of the Crave IQ Index, designed to revolutionize the way local restaurants assess their digital performance. This new benchmark is particularly focused on the vibrant food scene in Miami, Florida, where over 2,600 restaurants coexist within just 36 square miles, creating immense competition.

The Need for a New Measure

The traditional metrics used by restaurants often do not provide a comprehensive view of how they perform in the digital space. As Javier Rodriguez, CEO and Co-founder of Crave Insight, stated, "Until now, there hasn't been an integrated way to measure how brands break through in a specific market." This innovative index responds to the need for a measurement tool that can objectively evaluate a brand's presence and effectiveness in online engagement.

Insights into the Miami Market

The Crave IQ Index focuses on the Miami restaurant landscape, compiling over 100,000 data points from various sources, including social media interactions, digital marketing strategies, and community engagement. Interestingly, despite pressures like rising rents and consumer behavior shifts— resulting in a high rate of restaurant closures— around 40% of the assessed restaurants managed to achieve growth in search visibility over the previous year. This indicates that while the market is tough, there are still thriving brands that adapt and resonate with consumers.

Impressive Statistics

What the index has highlighted about the Miami dining scene is compelling:

• - It ranks first nationally with a composite restaurant quality score of 6.94 out of 10.
• - On average, residents dine out 10.6 times per month, spending about $737 per month on food, with an average bill of $69 per outing.

This information is vital for restaurant owners who want to understand their customer dynamics and digital performance.

The Power of Craveability

The term “craveability” is central to the Crave IQ Index. It directly relates to a brand’s performance, extending beyond mere sales figures. By employing a proprietary methodology, the index offers standardized scoring that ranks restaurants based on how well they capture consumer attention, sustain it, and ultimately, convert that visibility into loyalty.

Restaurant owners can now access unparalleled insights into their marketing effectiveness. This is the first time that such an objective measure has been made available to those in the restaurant industry, providing a unique tool for enhancing their digital strategies.

Future Expansion Plans

While the initial focus lies in the Miami area, Crave Insight is already planning expansions to other major metropolitan areas across the United States. The intent is to create a national benchmark for restaurant craveability, allowing restaurant owners nationwide to leverage similar insights into their own market standings.

About Crave Insight

Based in Miami, Crave Insight specializes in providing integrated measurements of digital brand performance through their innovative index. The company offers clients an annual subscription to the Crave IQ Index, with quarterly updates to track their progress and effectiveness in the ever-evolving digital landscape. This service emphasizes the trend toward data-driven decision-making in the restaurant industry, ensuring that brands can navigate the market pressures effectively.

In summary, the Crave IQ Index represents a significant advancement in how local restaurants can understand their digital performance. With its annual updates and in-depth consulting offerings, Crave Insight is positioned to lead the restaurant industry into a new era of measurable success.