#Japan #Tokyo #Menopause #Health #TRULY

TRULY: Embracing Menopause Positive Change

November marks a significant milestone for TRULY, a healthcare company based in Shibuya, Tokyo, as it embarks on a forward-thinking initiative—the launch of its Official Ambassador program. This initiative coincides with the company's upcoming 6th anniversary on November 21, 2025, and aims to foster an open dialogue about menopause, seeking to create a society where this natural phase of life is discussed without stigma.

Understanding the Diverse Experiences of Menopause

Menopause is a life stage experienced by nearly all women, yet symptoms vary greatly in type, severity, and duration. Research from the Ministry of Health, Labour and Welfare suggests that approximately 30-40% of women in their 40s and 50s recognize potential menopausal symptoms. Alarmingly, about 80-90% of these women do not seek medical help, reflecting a critical gap in healthcare. Many find that medical consultations often leave them with more questions than answers, highlighting a pressing need for better communication and support outside traditional healthcare systems.

In response to this, the Japanese menopause care market has steadily grown, introducing supplements, testing services, apps, and self-care products. While increased options offer more choices for personal care, they also necessitate a greater ability to discern credible information and select suitable products and services.

Recognizing this societal landscape, TRULY introduced the 'Official Ambassador' system to connect real voices of consumers with the expertise of professionals, enhancing collective understanding of menopause issues.

Conversations That Matter: Gathering Diverse Voices

In November, a discussion gathering was held, attended by selected ambassador members. During this session, they shared their personal menopause experiences and challenges. The ambassadors represented a wide range of backgrounds, from individuals just beginning to question if they were entering menopause, to those actively managing symptoms while balancing work and family. An array of personal stories emerged, showcasing the unique triggers and perceptions of menopause.

Real-life challenges shared by attendees included feelings of frustration after medical visits, where often, the only takeaway was, “It’s just menopause,” or the persistent uncertainty surrounding symptoms that remain undiagnosed despite being told, “There’s nothing wrong.” Such narratives underline the complexities inherent in menopause—a concern that transcends the individual and addresses a larger societal issue.

The act of sharing these experiences can foster reassurance, serving as an opportunity for many to reflect on their own health journeys. By creating a nurturing environment for these diverse emotions and experiences, TRULY aims not only to support individuals but to diminish the anxiety faced by many in confronting menopause.

Enjoying Coffee Together: A New Menopause-Friendly Beverage

The dialogue was complemented by the offering of ‘C COFFEE EQUOL & ISOFLAVONES’, a unique coffee tailored for those experiencing menopause. Unlike traditional coffee, this caffeine-free brew is infused with equol and GABA, making it a fitting choice for many who typically avoid caffeine, especially in the evening.

Ambassadors noted its soothing taste, reminiscent of herbal tea rather than typical coffee, and appreciated the ability to enjoy a cup during relaxing evening hours without the added concern of caffeine intake. The introduction of this menopause-focused coffee opens avenues for leisurely moments among friends, enhancing social connections.

Bridging Voices and Experiences for a Supportive Society

This gathering underscored the importance of shifting the narrative from viewing menopause as merely a negative phase to promoting dialogue around it. Many ambassadors expressed that sharing knowledge with partners and colleagues has led to increased understanding and compassion, illustrating the multifaceted nature of menopause as a societal concern, rather than solely a women’s issue.

The TRULY Official Ambassador program not only allows these individuals to share their experiences but also plays a crucial role in delivering authentic feedback to companies and caregivers. By understanding the genuine needs and emotions of the menopausal community, TRULY aspires to facilitate the creation of trustworthy products and services that can promote a societal shift toward viewing menopause as an opportunity for positive transformation.

About TRULY and the Official Ambassador Program

Founded in November 2019, TRULY focuses on providing support to adults grappling with hormonal changes. The newly established ambassador program invites individuals, primarily aged 40-50, to contribute to discussions surrounding menopause. Through sharing their experiences and reviewing care items and services, ambassadors help demystify the menopause care market and enhance public awareness about its challenges. TRULY strives to weave together credible information and real-life stories to create a culture that embraces menopause as a chance for personal growth, aiming toward a more inclusive society.

C COFFEE EQUOL & ISOFLAVONES: A Special Beverage for All

C COFFEE EQUOL & ISOFLAVONES, selected for the ambassador launch event, is crafted from 100% Arabica beans and designed to cater to those who are cautious about caffeine. This unique blend not only offers a rich flavor but also adds equol and isoflavones to promote well-being. It symbolizes TRULY's commitment to enhancing the lifestyle of menopausal women by blending health and enjoyment.

100g ¥4,910 (tax included)

C COFFEE Product Page

Note: Not intended to treat or prevent disease. Consult a physician if you are on medication or during pregnancy.

In summary, TRULY stands at the forefront of addressing menopause, working tirelessly to empower women and men alike to understand this natural process, promoting a future where everyone can approach menopause with confidence and positivity.