#USA #Miami #Collagen #Shaklee #Asma Ishaq

Shaklee Welcomes Asma Ishaq to Lead New Collagen Division

In an exciting development for the health and wellness sector, Shaklee Corporation has announced that Asma Ishaq will be joining their executive team to head the newly formed Liquid Collagen Acquisition Corporation. This subsidiary is poised to foster innovation following Shaklee's recent acquisition of key products and intellectual property from the well-known brand Modere. This strategic move signals Shaklee's commitment to enhancing its reputation in the nutrition supplement industry, particularly in the thriving market of ingestible collagen.

Roger Barnett, Shaklee’s Chairman and CEO, expressed his enthusiasm for Ishaq’s appointment, having recognized her significant contributions to the growth of Modere over the years. He stated, “I have known Asma for many years and developed enormous respect for how she helped Modere grow through product innovation.” Barnett emphasized that her expertise in product development would be invaluable in guiding Shaklee in its mission to remain at the forefront of wellness innovation.

Asma Ishaq is widely recognized within the beauty and wellness industry, boasting over 25 years of experience in driving transformative growth for renowned health brands. She previously served as CEO of Modere, where her leadership facilitated notable international expansion and garnered numerous accolades for the brand, placing it at the forefront of the clean-label movement. Most notably, Ishaq is credited with pioneering work in the field of nutricosmetics, having created Liquid BioCell®, a patented and clinically studied collagen supplement that defined the category of ingestible wellness and beauty products.

Her involvement extends beyond her corporate success; Ishaq has actively shaped industry standards as the inaugural Chairperson of the Collagen Stewardship Alliance. In addition, her insights have been sought after by various prestigious organizations, including the Council for Responsible Nutrition and the World Federation of Direct Selling Associations. Her influence has also been recognized through features and interviews with major media outlets like Forbes, NPR, and CBS, as well as honors such as NutraChampion awarded by NutraIngredients-USA.

Reflecting on her journey, Ishaq shared, “Seventeen years ago, I took a leap of faith – selling my first bottle of Liquid BioCell with the hope of creating something meaningful.” She remembered the early days as a single mother aspiring to provide for her daughter which transformed into a global mission aimed at delivering innovative and scientifically backed wellness solutions.

Asma is eager to take on her new role at Shaklee and collaborate with Roger Barnett and his team to elevate the existing product range and introduce new groundbreaking products. She sees this opportunity as an exciting challenge to build on a vision she never anticipated at this scale.

Under Ishaq's leadership, Shaklee is committed to making exclusive products like Liquid BioCell® Collagen and Trim available across North America, Asia, and Australia. This significant expansion underlines Shaklee's determination to enhance customers' wellness experiences.

Effective immediately, Asma Ishaq's leadership marks a pivotal moment for Shaklee. All products, including the innovative offerings she will spearhead, can be purchased through Shaklee's network of brand ambassadors or directly from the company’s website, Shaklee.com.

About Shaklee Corporation

Founded over a century ago by Dr. Shaklee, the company is a leader in the wellness sector, renowned as the first to develop the multivitamin in the U.S. Shaklee’s commitment to sustainability is evident as it was the first company globally to achieve net-zero carbon emissions. The company’s wide range of products is supported by over 110 clinical studies affirming their safety and efficacy, and they reach over 2 million members through their ambassador network in North America and Asia. Shaklee continues to strive to provide consumers with what they need to live longer, healthier lives. To learn more about Shaklee and its values, visit their website or follow their social media channels.