#USA #Los Angeles #Haircare #Sephora #Kenra Professional

Kenra Professional Expands Its Reach with Sephora Launch

Kenra Professional, the leading professional styling brand in the U.S., has officially launched its lineup on Sephora.com, marking a significant milestone in its expansion strategy. This collaboration with Sephora, a renowned name in prestige beauty retail, opens up new avenues for customers seeking professional-grade haircare products. The partnership aims to connect salon-quality hair solutions with a beauty-savvy audience that values high-performance products.

A Strategic Partnership

According to Alex Lester, Vice President of Marketing at Kenra Professional, the collaboration represents a long-awaited vision. “We couldn't be more thrilled about this partnership with Sephora—a milestone that's been on our vision board for years,” said Lester. The partnership embodies a shared commitment towards accessibility, education, and innovation in haircare.

Sephora provides an inspiring community for beauty enthusiasts, and Kenra Professional aims to contribute to this mission. By expanding its availability through Sephora.com, Kenra seeks to empower consumers to feel confident in their hair every day.

Product Selection Tailored for All Hair Goals

The launch features a curated selection of Kenra Professional's top products tailored to various hair goals. Among the highlights are the Volume Spray 25, Blow-Dry Spray, and Texturizing Taffy, alongside core shampoos, conditioners, and leave-in treatments. In total, Sephora will offer 55 SKUs from both Kenra and Kenra Platinum, ensuring a comprehensive professional haircare regimen for its customers.

Dana Ranniger, Vice President of Sales at Kenra Professional, emphasized the growing demand for professional-grade solutions among consumers. “Today's consumers are more informed than ever and increasingly seek professional-grade solutions to elevate their at-home routines,” Ranniger stated. Kenra Professional’s products, long trusted by stylists, are expected to quickly resonate with Sephora’s clientele.

Leveraging Sephora's Ecosystem

The collaboration is set to leverage Sephora's omnichannel ecosystem to boost brand awareness and conversion rates. Kenra Professional plans to utilize Sephora's digital capabilities, personalization features, and the Beauty Insider loyalty program, delivering tailored recommendations that enhance the shopping experience.

Jennifer Lucchese, SVP Haircare Merchandising at Sephora, expressed excitement about bringing Kenra's products to their customers. “We’re always looking for brands that meet our client's unique beauty needs, and Kenra delivers on this,” she noted. The partnership aims to enrich Sephora's haircare offerings with high-quality innovations, solidifying its position as a destination for professional styling products.

A Promising Future

Kenra Professional's product line will be available exclusively on Sephora.com starting December 9th, enticing consumers with its promise of quality and results. For generations, Kenra Professional has empowered individuals with easy-to-use solutions that deliver professional results, and this latest venture promises to continue that tradition.

Sephora users can expect to encounter a diverse range of high-performance haircare options designed to cater to all hair types and desired results, reinforcing both brands' commitments to quality and excellence in the beauty realm. With this exciting development, the future looks bright for both Kenra Professional and its expanding customer base on Sephora's platform.