Introducing TSUTSU: The Upcycling Brand Aiming to Reduce Waste

Discover TSUTSU: An Upcycling Revolution

In a bold move to tackle waste reduction, Toray International has unveiled its new upcycling brand, TSUTSU. Set to debut at the prestigious "Interior Lifestyle 2025" exhibition from June 18 to June 20 at Tokyo Big Sight, TSUTSU aims to redefine consumer expectations about sustainability and everyday practicality.

The "Interior Lifestyle 2025" is an illustrious international fair showcasing around 500 exhibitors from 18 different countries and regions. This vibrant event promises a convergence of design and functionality, displaying the latest in home goods, furniture, and tableware.

The launch of TSUTSU aligns with the Toray Group’s commitment to promoting sustainability and innovation in business practices. In creating TSUTSU, the goal is clear: to offer consumers more sustainable choices without compromising on usability or aesthetics.

First Product: TSUTSU The Umbrella 621

Highlighting this new venture is the introduction of the first-ever product, “TSUTSU The Umbrella 621.” This innovative umbrella is crafted with a unique design that merges practicality and durability, sitting in a size category that is "more than a foldable umbrella, but less than a long umbrella." Utilizing advanced carbon fiber for its frame, the umbrella is remarkably lightweight—around 230g—while maintaining strength and longevity with its eight-rib construction.

What truly sets the TSUTSU umbrella apart is its user-friendly design; users can easily replace the canopy fabric once it shows signs of wear. This replaceable feature not only enhances the product's lifespan but embodies the concept of a "non-disposable umbrella," encouraging consumers to see value in long-term use and sustainability.

As the umbrella industry grapples with environmental concerns, TSUTSU presents a refreshing alternative that marries eco-friendliness with functional design. The sleek function of the TSUTSU umbrella allows users to continue enjoying their beloved accessory without needing to throw it away at the first sign of wear.

Invitation to Experience TSUTSU

We invite everyone to check out our booth at the Interior Lifestyle 2025, where we will display the TSUTSU line. This is an opportunity to witness firsthand the blend of design prowess and eco-conscious thinking that defines our brand.

Event Details:

- Dates: June 18 - June 20, 2025
- Hours: 10:00 AM - 6:00 PM (Until 4:30 PM on the last day)
- Location: Tokyo Big Sight, East Exhibition Hall, ACCENT E5-J017
- Entry Requirements: Pre-registration is required to enter this trade-only venue; unfortunately, entry is not permitted for those under 18 or the general public.

Organizer: Messe Frankfurt Japan K.K.
Official Website: Interior Lifestyle Tokyo

For any inquiries, please contact:
Toray International Inc., PR & Marketing Support Office – TEL: 070-4458-6924

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