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Heiwa Mannequin's Legacy and Future Vision

Founded in 1949, Heiwa Mannequin Co., Ltd. has established itself as a pioneering force in the manufacture of mannequins and display fixtures in Japan. With its headquarters in Beppu City, Oita, and a branch in Toshima, Tokyo, the company has built an expansive network of 47 locations across the nation, continuously supporting the retail and apparel sectors.

On November 28, 2025, Heiwa Mannequin was honored with a certificate of appreciation from the Beppu Chamber of Commerce for being a long-time member for over 60 years, acknowledging the company’s significant contributions to local commerce and industry. Kenji Nishi, the president of Beppu Chamber of Commerce, presented the award to Kento Hiroishi, the company’s executive officer and general affairs manager, at a special ceremony held to celebrate long-serving members. This recognition not only highlights the company’s commitment to its roots but also marks a significant milestone in its long history.

Commitment to Crafting Spaces

Heiwa Mannequin has consistently focused on enhancing customer experiences through innovative display solutions. The company offers a comprehensive range of services:

• - Manufacturing and Renting: Specializing in mannequins and display fixtures, Heiwa ensures high-quality products tailored to the needs of retail spaces.
• - Event Planning: The company excels in developing and setting up pop-up stores and event spaces for commercial facilities and apparel brands.
• - Promotional Support: Heiwa works on creating engaging environments for exhibitions and promotions, significantly contributing to their clients’ visibility and impact.
• - Design and Production: The development of functional yet aesthetically pleasing fixtures is at the core of Heiwa’s operations.

Significant Achievements

Some of Heiwa Mannequin’s prominent projects include:

• - Seasonal decorations and exhibition setups in major commercial facilities.
• - Creating captivating environments for apparel brands during pop-up events.
• - Designing photogenic spots and displays for retail and commercial events.
• - Contributing to the redesign of displays during renovations of commercial facilities.

Future Directions

As Heiwa Mannequin approaches its 77th anniversary, the company is committed to enhancing the value of space creation and improving productivity. Their initiatives include:

• - Strengthening sustainable practices in the rental and design of mannequins and display equipment.
• - Digital transformation of the entire operational process from sales to management to elevate productivity in space creation.
• - Enhancing transparency in communication with clients to provide clear and accurate information.
• - Utilizing digital technologies to improve product and service quality.

Leadership Insights

Hiroshi Suetsugu, the company’s representative director, expressed gratitude for the recognition, stating, "As we celebrate 77 years of our journey, we deeply appreciate our coalescence with the community. We will continue collaborating with commercial facilities, retail businesses, and apparel companies to add value to space creation."

About Heiwa Mannequin

Heiwa Mannequin operates with the mission of enhancing retail and brand experiences through innovative display solutions. With its comprehensive approach—from design to construction and rental—Heiwa Mannequin stands out as one of the leading companies in Japan's mannequin industry.

Company Overview

• - Location:

- Headquarters: 1-9 Ishigaki Higashi 7-chome, Beppu City, Oita, Japan
- Tokyo Office: 3rd Floor, Parkside Building, 22-3 Kitaotsuka 1-chome, Toshima, Tokyo, Japan

• - Representative: Hiroshi Suetsugu, CEO
• - Established: April 1949
• - Website: Heiwa Mannequin
• - Careers: Heiwa Recruitment

Heiwa Mannequin's dedication to creating captivating retail environments has not only contributed to the local economy but also established it as a cornerstone in Japan's commercial display industry.