Launch of Synergy!
2025-12-08 02:59:10

Synergy Marketing Launches New Marketing SaaS 'Synergy!' through SB C&S Partnership

Synergy Marketing and SB C&S Join Forces for 'Synergy!'



Synergy Marketing, based in Osaka, has officially launched its innovative marketing SaaS, 'Synergy!', through a partnership with SB C&S, a subsidiary of SoftBank. This collaboration aims to leverage the vast distribution network of SB C&S, which consists of approximately 15,000 sales partners throughout Japan, to tackle pressing marketing challenges faced by businesses today.

The Evolution of Marketing Tools


In the current era of digital transformation (DX), utilizing customer data effectively is imperative for business growth. Many companies find themselves grappling with the challenges of translating amassed data into timely marketing strategies. There's a clear demand for user-friendly tools that enable swift action from all staff levels. Leveraging over 20 years of expertise in the Customer Relationship Management (CRM) market, Synergy Marketing is dedicated to providing tailored solutions that propel clients towards successful marketing outcomes.

As part of their growth strategy, Synergy Marketing is expanding sales channels through partnerships with distributors. This move is designed not only to enhance market reach but also to support companies in maximizing their marketing results through data-driven insights and approaches.

What is 'Synergy!'?


'Synergy!' is a marketing SaaS that has evolved from traditional CRM systems. Launched in 2005, it has been adopted by around 5,300 organizations across various sectors, including e-commerce, healthcare, and entertainment. The platform boasts robust capabilities, including web form functionalities and customizable email distribution tools that can handle extensive traffic.

The infrastructure for 'Synergy!' is built on Amazon Web Services (AWS), ensuring high security and scalability. Beyond simply providing technology, Synergy Marketing emphasizes a supportive approach, assisting clients in overcoming their specific challenges.

Product Offerings


The partnership with SB C&S introduces multiple offerings:
  • - Marketing SaaS 'Synergy!'
  • - 'Synergy!LEAD' - A comprehensive marketing application integrated with Salesforce.
  • - 'DAYS GRAPHY' - A daily customer insight system that aids in understanding customer behaviors and trends.

The Role of SB C&S


SB C&S has established itself as a key player in IT distribution, quickly adapting to market changes and crafting innovative business models. Their extensive network provides access to cutting-edge technologies, including cloud solutions and artificial intelligence, to help businesses thrive in the digital landscape. By collaborating with Synergy Marketing, SB C&S aims to utilize its network to address the prevalent challenges faced by many enterprises, thereby maximizing their marketing efficacy.

Looking Ahead


With the launch of 'Synergy!', Synergy Marketing anticipates further solidifying its presence in the marketing technology space. The company aims to celebrate its 20th anniversary in 2025 by continuing to evolve its offerings to not only meet but exceed the needs of modern marketers. The firm is committed to supporting organizations in the comprehensive approach to digital marketing, ensuring sustained growth and enhanced customer relationships.

For additional details on 'Synergy!,' visit Synergy Marketing's official website.

About Synergy Marketing, Inc.


Founded in September 2000, Synergy Marketing, Inc. is dedicated to creating better relationships between consumers and businesses through innovative digital marketing solutions. The company offers cloud systems, consulting, operations support, and human resource development services, addressing fundamental challenges within organizations comprehensively. Headquartered in Osaka with an additional office in Tokyo, Synergy Marketing continues to lead the CRM market, tailors their strategies to align with client objectives, and drives impactful marketing that delivers results.


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Topics Consumer Products & Retail)

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