Cafe Veloce Celebrates 40 Years with Exciting App Campaign and New Seasonal Products

Celebrate 40 Years of Cafe Veloce with Exclusive Offers!

Cafe Veloce, a well-loved coffee shop chain in Japan, is gearing up to celebrate its 40th anniversary on November 1, 2026. Since opening its first store in Yoyogi in 1986, Cafe Veloce has become a beloved fixture in the community, embodying the comforting notion of being a place where customers can feel at home. To mark this significant milestone, the company is running an exciting app campaign starting March 12, 2026.

Special Offers and New Products

The 40th Anniversary App Campaign will run for 98 days until June 17, 2026, offering various benefits to customers. New users who download and register on the app during the initial two weeks will receive double the usual points upon registration, boosting their rewards from 100 to 200 points.

Additionally, on April 1 and May 1, Cafe Veloce will issue a total of 4,000 yen worth of coupons, the largest in its history. Customers can enjoy popular items like the classic Neapolitan pasta and coffee jelly at discounted prices of 100 to 200 yen off.

Details of the App Campaign

- Points Increase: From March 12 to March 31, new registrations get 200 points instead of the usual 100.
- Coupon Distribution: Customers will receive a total of 15 coupons worth 2,000 yen, usable at various locations.

- First Distribution: Available from April 1, valid until April 30.
- Second Distribution: Available from May 1, valid until June 17.

Here’s a quick overview of what customers can redeem with these coupons:

- 100 yen off: Egg Sandwich, Baked Cheese Cake, Coffee Jelly, etc.
- 150 yen off: Freshly Baked Dog, etc.
- 200 yen off: Neapolitan Pasta, Original Beef Curry, etc.

For full coupon details, visit the special site.

Exciting New Seasonal Products

To complement this anniversary celebration, Cafe Veloce is also introducing new seasonal offerings:

- Caramel Cafe Au Lait Float: A delightful adult dessert drink available from March 12, blending caramel's richness with refreshing ice coffee and topped with nostalgic vanilla-flavored soft serve. Priced between 630 to 680 yen.
- Strawberry Milk Float with Amaou Strawberries: This beautiful spring-inspired drink features sweet and tart flavors from Fukuoka's Amaou strawberries, capturing the essence of spring. Available for 650 to 700 yen starting March 12.
- Freshly Baked Sandwich with Setouchi Lemon Tartar and Herb Chicken: A delicious medley of herb chicken, fresh tomatoes, and vibrant spinach, drizzled with tangy lemon tartar sauce, this sandwich is perfect for a spring lunch at 550 yen or 810 to 860 yen for a set.

All new items will be available starting March 12, 2026, emphasizing the cafe’s commitment to offering fresh and exciting flavors during the spring season.

About Cafe Veloce

Cafe Veloce opened its doors as a self-service coffee shop in 1986 and now boasts around 170 locations across Japan. The chain aims to be the perfect stop for coffee lovers, emphasizing speedy service and engaging customer experience. With their tagline “Before you know it, I’m always here,” they aspire to be the go-to spot for quick, satisfying service.

For more information, visit Cafe Veloce’s corporate site or the official online store.