#Japan #Tokyo #FamilyMart #Hana by Hince #hince

New Autumn Makeup Collection from 'hana by hince'

As the leaves change color this fall, so does your makeup palette. FamilyMart is thrilled to announce the launch of 'hana by hince', an exclusive makeup line that brings the quality of hince products to the convenience store setting, making beautiful makeup accessible to all. This year marks a significant milestone for FamilyMart, celebrating its 45th anniversary and reinforcing its commitment to innovation under the guiding principle of "the best challenge."

On September 18, 2026, FamilyMart will debut a new line of autumn-inspired makeup, featuring trendy tint lip products and the brand's first-ever face powder. The collection aims to embody the essence of fall beauty while ensuring portability and affordability, allowing makeup enthusiasts to express themselves effortlessly.

Product Highlights

Water Glass Tint

• - Price: 900 yen (Tax included: 990 yen)
• - Available From: September 18, 2026
• - Color Options: 12 Honey Berry, 13 Ruby
• - Description: This innovative tint uses a water-based formula that seamlessly adheres to lips, offering a refreshing and vibrant finish. Choose between the sweet blend of Honey Berry and the deep, cool tone of Ruby for an ideal autumn look.

Sheer Glass Lipstick

• - Price: 900 yen (Tax included: 990 yen)
• - Available From: September 18, 2026
• - Color Options: 07 Mocha, 08 Garnet
• - Description: Designed to keep lips hydrated while providing a dazzling shine, this lipstick combines a warm, soft Mocha Beige with the sophisticated depth of Garnet, a rich red-brown.

Veil Fit Face Powder

• - Price: 1,255 yen (Tax included: 1,380 yen)
• - Available From: September 18, 2026
• - Color Option: Sheer White
• - Description: This face powder is perfect for setting your makeup while absorbing excess oil, leaving a soft, matte finish without the feeling of dryness. Its baked formula prevents excessive dusting to ensure a flawless application.

Note: The 'hana by hince' products are exclusively available at FamilyMart locations across Japan. Some products may not be available in specific areas or stores.

A Commitment to Quality and Community

FamilyMart has consistently focused on nurturing relationships with local communities, aiming not just to be a store, but a vital part of everyday life. The slogan "You and, Convenience, FamilyMart" reflects this vision, striving for deeper connections with each customer. Through initiatives like the 'best challenge', FamilyMart is committed to adapting and evolving with the times while fulfilling the needs and preferences of modern customers.

About hince

Founded in January 2019 in South Korea, hince encapsulates the concept of "Narrative Beauty", which seeks to uncover the unique beauty within each individual through rich, vibrant colors. The brand began selling online in Japan in 2019 and has since opened several flagship stores across the country, bringing its innovative makeup collections closer to its fans.

With these new product offerings, FamilyMart and 'hana by hince' are set to enhance your beauty routine this autumn, making it easy for everyone to find their ideal makeup essentials at their local convenience store.