#Japan #Tokyo #White Tea #Queensway Lux #BEST HERBS

Experience the Essence of Early Summer at Queensway

Queensway, a pioneer of British-style reflexology in Japan, is excited to announce the launch of the "White Tea Aroma Campaign" beginning July 1, 2025. This special campaign, driven by the warm reception to their original fragrance, is designed to bring the rejuvenating essence of early summer into your home.

Introducing 'Queensway Lux calm'

The star of the campaign is the brand's first original fragrance, 'Queensway Lux calm'. This exquisite reed diffuser features a base of white tea, complemented by a refreshing citrus finish that evokes sophistication and tranquility. The soothing scent is crafted to diffuse softness and induce a deep state of relaxation, making it an ideal companion for winding down before bed or enjoying a refreshment break.

Campaign Highlights

The white tea used in this fragrance is renowned for its seasonal peak during early summer, characterized by its crisp and invigorating scent that delights many. In celebration of this seasonality, customers purchasing 'Queensway Lux calm' between July 1 and July 31, 2025, will receive a 1,000 yen discount voucher applicable at any Queensway salon across Japan (until stocks last).

The Origin of Queensway Lux Calm

Founded in 1996, Queensway marked a significant moment in Japan as the first salon offering traditional British reflexology. In the years that followed, Queensway has cherished both the rich techniques and the spirit of ‘Omotenashi’ or hospitality, providing healing and skilled treatments. The establishment has also cultivated many practitioners through various educational programs over its 28-year history, thereby supporting the growth of reflexology culture in Japan.

With locations across major cities including Tokyo and Osaka, Queensway attracts over 500,000 patrons annually, offering them an oasis to relieve daily fatigue and enjoy precious moments of relaxation.

The premier royalty of the franchise, 'Queensway LUX', boasts luxurious private rooms and curated scents to create an unparalleled relaxation experience. With the creation of the 'Queensway Lux calm' reed diffuser, the salon's objective was to bring this extraordinary experience into the comfort of your home or office.

Product Information

Customers are encouraged to visit Queensway salons to experience 'Queensway Lux calm'. Fragrance testing strips are available for those who wish to enjoy the scent before purchasing.

• - Product Name: Queensway Lux Calm
• - Volume: 100ml
• - Set Contents:

- One perfume bottle
- Six reed sticks
- One leaflet
- One usage instruction manual
- Dedicated case
- Dedicated shopper

• - Price: 11,000 yen (tax included)
• - Available Locations: Queensway, Queensway LUX

For more information, please visit Queensway Official Site.

Company Overview

Company Name: Best Herbs Co., Ltd.
Representative: Masayuki Tsukada
Address: 3-5 Ichigaya Nakanocho, Shinjuku, Tokyo, 162-0064, Japan
Established: July 1996
Business Operations: Operations include the British-style reflexology salon Queensway, Queensway LUX, GINZA BODY CARE, BiRaku Onsen SPA HERBS, and the general fitness gym BEST STYLE FITNESS, among others.
Website: Best Herbs Official Site.