#Japan #Tokyo #Daily Aroma Japan #MATCHA Series #Fuji Lavender

Discover the MATCHA Series by Daily Aroma Japan

Daily Aroma Japan, headquartered in Ueno, Taito City, Tokyo, has just launched its latest product line, the "MATCHA Series," which introduces a refreshing and sophisticated scent inspired by Uji matcha. Along with this new line, the brand also presents two other collections derived from the enchanting nature surrounding Mount Fuji - "Fuji Lavender" and "Fuji Blueberry."

The Concept Behind the MATCHA Series

The MATCHA Series emerges from the upcycling concept, focusing on rejuvenating abandoned tea plantations in Minamiyamashiro Village, Kyoto, known for its Uji tea production. Due to the aging population and lack of successors in rural areas, many tea fields are becoming difficult to maintain. Daily Aroma Japan is tackling this challenge by utilizing tea leaves and flowers extracted during the maintenance process, thus creating new value from local resources.

The fragrance of this collection is refreshing and elegant, reminiscent of a serene hotel ambiance. Enjoy the delightful scents in various settings, whether it's about skincare, body care, or during a relaxing bath. The product lineup includes five items: face masks, hand creams (20g and 75g), body cologne, and leaf-infused bath salts.

Product Pricing:

• - MATCHA Hand Cream DA (20g) - ¥550
• - MATCHA Hand Cream DA (75g) - ¥1,430
• - MATCHA Leaf-infused Bath Salt (40g) - ¥495
• - MATCHA Face Mask (20mL) - ¥330
• - MATCHA Body Cologne (15mL) - ¥715

All prices include taxes.

Fuji Lavender Series

Next up, the "Fuji Lavender" series takes inspiration from the pure air and pristine waters surrounding Mount Fuji, where lavender thrives. Often, during the pruning process, the flowers and stems are discarded, but Daily Aroma Japan has creatively included "Fuji Lavender Extract B", derived from these used parts, into their products, echoing their upcycling philosophy.

This delicate lavender aroma offers a tranquil addition to your daily care routine. A perfect representation of Japan's natural beauty, this series is ideal for souvenirs or gifts, especially targeting inbound tourism.

New Additions:

• - Fuji Lavender Hand Cream (20g) - ¥770
• - Essential Oil Pillow Mist (15mL) - ¥715

All prices include taxes.

Fuji Blueberry Collection

The "Fuji Blueberry" series is another product that Daily Aroma Japan has developed, inspired by blueberries cultivated in the clean environment around Mount Fuji. Each blueberry is harvested by hand, meaning some fall and go unpicked. The company captures the beauty of nature by incorporating "Fuji Blueberry Extract B", sourced from these fallen fruits, into their hand cream.

With a sweet and tangy fragrance, this collection offers a gentle experience for your hands and is perfect for gifting or as a delightful treat when visiting tourist spots looking for Fuji-themed products.

Product Pricing:

• - Fuji Blueberry Hand Cream DA (20g) - ¥550

All prices include taxes.

Sales and Distribution

Daily Aroma Japan focuses primarily on wholesale, distributing to various vendors including souvenir shops, hotel kiosks, roadside stations, service areas, and gift shops. They also offer consultation for promotional materials like custom display fixtures and in-store POPs to enhance the shopping experience and effectively showcase the product's unique story. This is especially appealing for stores wishing to include locally-inspired scents and gifts aimed at inbound tourists. Their products are also available for general consumers through their official online store and on major e-commerce platforms like Amazon, Rakuten, and Yahoo! Shopping.

About Daily Aroma Japan

Founded in 1982, Daily Aroma Japan emerged from the pioneering wellness brand "Biken". Their commitment to utilizing nature's gifts responsibly underlines their dedication to delivering products that are gentle on both people and the planet.