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Survey Launches Innovative Retail Performance Suite

In a significant development for the retail industry, Survey, a leading platform for retail intelligence and execution, has unveiled its new Retail Performance Suite at the NACS SHOW Convenience Catalyst event. This cutting-edge suite aims to bridge the gap between retail visibility and execution, providing brands with the tools necessary to enhance in-store performance and meet consumer demands effectively.

The Retail Performance Suite integrates various core capabilities into a single, cohesive platform, enabling brands to gain comprehensive insights into their retail environments. This innovative system allows businesses to identify opportunities, set priorities for action, coordinate field activities, and monitor performance across multiple store locations. By unifying aspects of retail visibility, performance measurement, and demand activation, this suite offers a streamlined approach to retail management.

Unveiling the Suite’s Capabilities

The suite comprises four interconnected components:
1. Retail Visibility - This feature provides valuable retail intelligence to pinpoint opportunities and potential risks within stores, helping brands make proactive decisions.
2. Execution Compliance - This tool supports field activities and facilitates the execution of retail programs, ensuring compliance and operational consistency.
3. Shelf Performance - This component assists teams in prioritizing where improvements can be made and monitoring ongoing store conditions to maximize performance.
4. Demand Activation - By linking retail insights to marketing and merchandising efforts, this feature promotes effective resource allocation and enhances promotional efforts.

Together, these capabilities empower brands with a holistic understanding of their retail performance, enabling them to strategize and take action to improve outcomes across their networks of stores and markets.

Addressing Industry Challenges

According to Thom Green Gennaro, General Manager and Co-Founder of Survey, the retail field is awash with data. However, simply having access to this data does not resolve critical issues such as stock shortages, execution gaps, or compliance failures. The Retail Performance Suite aims to effectively connect visibility with field execution, allowing teams to quickly identify and resolve issues while tracking the results of their interventions.

Amidst evolving industry demands, brands are increasingly focused on leveraging the data they already collect. As noted by Stevie Allegretto, Vice President of Commercial at Survey, organizations are seeking insights on how to effectively allocate their resources and direct their attention where it is needed most. The Retail Performance Suite is specifically designed to assist in these complex decision-making processes, ensuring brands remain agile and responsive to market conditions.

Insights from Reports

The launch of the Retail Performance Suite coincides with the release of Survey's recent national convenience retail benchmark report. This report highlights current trends in execution, availability, and shelf performance across the convenience sector, providing brands with critical benchmarks and insights to help drive improvement.

Survey’s platform is backed by an extensive nationwide workforce, along with advanced AI-enabled technology and photo-verified reporting capabilities. The company reports facilitating over 100,000 store visits each month and capturing more than 2.1 million retail data points, alongside 422,000 verified photos weekly, boasting a remarkable 99% data quality assurance rate.

Learn More at the NACS SHOW

Professionals attending the NACS Convenience Catalyst event have the opportunity to explore the Retail Performance Suite and its robust capabilities, with additional details available at Survey's dedicated webpage. This groundbreaking suite represents a monumental shift in how brands can approach the challenge of retail management, ultimately allowing them to enhance execution, fortify their market presence, and scale operations with greater confidence and consistency.

About Survey
Survey is dedicated to developing modern retail solutions that empower brands to thrive where it matters most—the store. By combining sophisticated mobile technology, deep industry expertise, and a nationwide network of field representatives, Survey is redefining retail intelligence and operational support.