#Philippines #Manila #FIFA #World Cup #Aleph

FIFA Partners with Aleph for 2026 World Cup in the Philippines

In a groundbreaking development, FIFA has officially designated Aleph, a prominent global digital advertising firm, as its exclusive partner for the multimedia distribution and commercialization of the FIFA World Cup 2026™ in the Philippines. This partnership is set to redefine how fans in the Philippines engage with one of the world's most celebrated sporting events.

Aleph will serve as a primary hub for brands looking for advertising, sponsorship, and various commercial opportunities across multiple media platforms. Anna Dy, the Country Head for Aleph in the Philippines, expressed her enthusiasm for the partnership, noting its potential to elevate the football conversation in the country. She highlighted a significant cultural shift among Philippine fans, moving football from the sidelines into the spotlight. With a growing fan base that increasingly values digital content, this partnership offers an unprecedented opportunity for brands to connect with an audience that is not only mobile but also deeply engaged in the sport.

As demonstrated during the FIFA World Cup Qatar 2022™, Asia recorded over 1.19 billion in digital streaming reach. Aleph's role as a FIFA Media Partner positions it to execute a comprehensive media strategy for 2026, ensuring coverage across various channels, including free-to-air, pay TV, digital streaming, mobile, and video-on-demand services. With the anticipation building, fans worldwide are eagerly awaiting the chance to experience 48 national teams competing in 104 matches over 39 days. This World Cup is set to be particularly historic as it presents the last opportunity for football legends like Lionel Messi and Cristiano Ronaldo to grace the global stage together.

Today's sports consumers are increasingly accustomed to watching live events while simultaneously engaging on mobile devices. Aleph recognizes the power of merging these experiences into a more cohesive interaction for fans. The statistics are promising: during the last World Cup, Asia led the globe with 65.3% of video views and accounted for 63% of hours viewed across digital streaming and social media platforms.

In summary, this partnership not only stands to benefit FIFA and Aleph but will also profoundly impact Philippine sports culture. As the World Cup approaches, the excitement surrounding the event is palpable, and the potential for brands to engage with fans during this period is unprecedented. Aleph’s expertise in digital advertising coupled with its aim to enhance fan experiences means that the FIFA World Cup 2026™ will undoubtedly leave a lasting legacy in the region.

About Aleph

Founded two decades ago, Aleph is recognized as a leader in the realms of digital advertising and fintech solutions across over 130 markets around the globe. Its extensive partnerships with more than 50 top-tier digital platforms enable it to blend media, payments, and local market expertise effectively. Aleph operates with a global workforce across 90 offices, aiming to drive digital inclusion and business impact, alongside its educational initiative Digital Ad Expert which has gained recognition from UNESCO's Global Skills Academy.

About FIFA

Established in 1904, FIFA serves as the global governing body for football, overseeing its development at all levels. The organization plays a significant role in setting the rules of the game and promoting football initiatives worldwide, hosting iconic events such as the FIFA World Cup™ and the FIFA Women's World Cup™. FIFA’s objective is to inspire billions of fans by providing a platform for players to showcase their talents and further the sport through innovation and collaboration.