CÎROC Vodka Becomes Official Sponsor of Desert Smash 2026 Event

CÎROC Vodka Takes the Lead at Desert Smash 2026

CÎROC Vodka is making a significant statement in the world of sports and entertainment as it announces its role as the official vodka sponsor of the much-anticipated Desert Smash 2026. This partnership, featuring the CÎROC Athletic Club, epitomizes the brand's commitment to fusing sport, culture, and luxury leisure into one unforgettable experience.

Celebrating a Unique Intersection

The unique platform of the CÎROC Athletic Club aims to redefine how consumers engage with both sport and leisure. With a philosophy grounded in the idea that leisure should invigorate rather than simply relax, CÎROC is set to light up the Desert Smash event with a range of culturally relevant and action-driven experiences. This event, scheduled to take place on March 2-3, 2026, promises a vibrant mix of tennis and pickleball, complemented by an immersive cultural atmosphere.

History and Celebrity Engagement

Desert Smash has a rich history of attracting top-tier athletes and cultural icons from various fields. Over its 22-year span, the event has hosted an impressive roster of celebrities such as Will Ferrell, Kevin Hart, and tennis legends like Roger Federer, Serena Williams, and Novak Djokovic. This year, with CÎROC Vodka in the spotlight, the event aims to elevate its entertainment quotient while maintaining its philanthropic roots.

Activations at the Event

As part of its sponsorship, CÎROC Vodka will set up various activations throughout the weekend, ensuring that attendees can fully immerse themselves in the CÎROC Athletic Club experience. Guests can look forward to enjoying unique cocktails at on-site bars, interacting with immersive pop-up experiences, and partaking in the Celebrity Pickleball Challenge and Pro Tennis Exhibition.

Matt Manasse, who serves as the CÎROC Athletic Club Coach and Ambassador, is set to play a pivotal role again this year, emphasizing the brand's dedication to sports and its cultural storytelling. His involvement illustrates that CÎROC is not merely a sponsor but acts as a community-focused entity rooted in engagement and connection.

A Perfect Blend of Sport and Leisure

Nick Tran, President and CMO of First Round Collective, shared insights reflecting the essence of the partnership: “The CÎROC Athletic Club is about redefining how people experience sport and leisure, not as opposites, but as complementary forces.” With Desert Smash reflecting this ethos, attendees can expect an authentic, stylish gathering, seamlessly blending athletic excellence with social interaction.

Where it Happens

Desert Smash 2026 will unfold at the prestigious La Quinta Resort and the exclusive Zenyara Estate in California, setting a backdrop that encapsulates the luxury and excitement synonymous with CÎROC. The event not only celebrates sportsmanship but also creates opportunities for networking and raising significant funds for charitable causes. In the past, Desert Smash has garnered millions for impactful organizations, making it a beacon event on the celebrity tennis calendar.

As preparations are underway for this grand event, fans can look for live updates and ticket information at www.desertsmash.com and find out more about CÎROC’s exciting initiatives at www.cirocathleticclub.com.

CÎROC Vodka continues to push the boundaries of sponsorship and engagement, and with the Desert Smash event, it underscores the potential for brands to elevate sporting experiences into unforgettable celebrations of culture, community, and connection.