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Keyser Commercial Real Estate: A Leader in Workplace Culture

Keyser Commercial Real Estate, based in Scottsdale, Arizona, is making headlines as it is named one of the Best Places to Work in Phoenix by the Phoenix Business Journal for 2025. This acknowledgment comes in a time when the commercial real estate arena is notorious for its cutthroat nature and intense competition, making this honor particularly significant.

Challenging the Norms of Real Estate

Within the high-pressure realities of the commercial real estate market, where success is often dictated by deal volume and competitive prowess, Keyser has chosen a different path. Instead of fostering an environment that prioritizes individual successes at the cost of team dynamics, Keyser’s leadership has been focused on creating a collaborative and supportive culture. This shift aligns with the core principles outlined in Jonathan Keyser’s bestselling book, You Don’t Have to Be Ruthless to Win, which serves as a manifesto for a values-based approach to business.

The Best Places to Work recognition for Keyser represents a significant departure from traditional brokerage practices, as it emphasizes a commitment to employee well-being and mutual support over the typical cutthroat tactics seen in the industry.

A People-First Approach

Keyser's team believes that genuine success in commercial real estate stems from a foundation of robust internal culture and ethical leadership. Faith Rocha, Keyser's Chief Financial Officer, remarked on the recognition, stating, "This recognition validates the heart of Keyser Commercial Real Estate—our culture of selfless service, guided by 15 core operating principles." This culture aims to ensure that staff and brokers feel valued and supported, which, in turn, leads to improved client service.

Leadership Impact

Jonathan Keyser, the Managing Partner and founder, shared his reflections on the meaning of this award. Having grown up as a missionary's son in Papua New Guinea, the values of service and humility were ingrained in him from a young age. Keyser noted that it is immensely fulfilling to lead a workplace where these principles are shared among colleagues. This culture not only energizes daily work but also enhances performance—transforming work from a mere job to a revered mission.

Commitment to Excellence

Keyser’s service commitment extends beyond just internal employees; it deeply incorporates client engagement. The firm embodies a philosophy that places equal emphasis on interpersonal relationships and business results. By empowering its professionals within a supportive framework, Keyser ensures that they are better equipped to advocate thoroughly for their clients without conflicts of interest or pressures often associated with sales-driven goals.

The mission of Keyser embraces the dual aspirations of excellence in professionalism and a relentless focus on customer satisfaction.

Since opening its doors in 2013, the firm has maintained this selfless approach, attracting top talent and creating a thriving brokerage environment. The Best Places to Work honor adds another layer to Keyser's commitment to living these values every day.

Looking Ahead

As Keyser Commercial Real Estate continues to redefine what it means to succeed in this industry, it invites prospective employees and clients alike to join their journey. For those interested in discovering more about Keyser's innovative approach to commercial real estate or exploring career opportunities, further information is available on their website.

In conclusion, Keyser Commercial Real Estate stands out not only for its exceptional service in the marketplace but also for fostering an employee-centric culture that prioritizes mutual respect and collaboration. This award serves as a testament to their successful model, demonstrating that high performance and supportive work environments can indeed coexist in today's competitive landscape.