Hyundai Motor's 'Be There With Hyundai' Art Initiative Shines at FIFA World Cup 2026

Hyundai Motor's Creative Tribute at FIFA World Cup 2026

Hyundai Motor Company has taken a remarkable step in combining art and sports by unveiling a special initiative, 'Be There With Hyundai,' during the FIFA World Cup 2026™. This unique project highlights winning artworks from children around the globe, showcasing their creativity on National Team Buses. With 48 designs representing youth from various nations, these buses will not only transport teams but also celebrate the dreams of the next generation of football fans.

The 'Be There With Hyundai' Initiative

Launched in December 2025, the 'Be There With Hyundai' program invited young artists aged 5-12 worldwide to express their national pride and love for football through original artwork. The contest encouraged participants to visually represent their cheering moments for their national teams, aptly titled 'The Greatest Cheer.' This initiative promotes children's voices, giving them a platform on one of the globe's most prestigious stages—the FIFA World Cup.

Sungwon Jee, Executive Vice President and Global Chief Marketing Officer at Hyundai Motor, stated, "Through 'Be There With Hyundai,' we've created a platform where children's voices and creative dreams reach the world's biggest stage. This emphasizes our belief in the importance of nurturing the next generation's creativity."

Transforming Team Buses into Art

Hyundai collaborated closely with FIFA to develop the designs for the Official National Team Buses. The artistic elements reflect children's original artworks prominently displayed across the vehicle's windows, accompanied by the FIFA World Cup 2026™ visual identity. The buses also feature a prestigious color palette and the iconic Unity pattern, symbolizing the passion and unity of football culture.

These designs aim to transform each bus into a mobile display of youth creativity, showcasing global connections and the collective enthusiasm for football. The winning artworks represent a selection from talented children across three North American host nations: the United States, Canada, and Mexico.

Engaging with Fans during the World Cup

Fans attending the FIFA World Cup can interact with this initiative in exciting ways. By photographing the National Team Buses adorned with the children's artworks, fans can share their experiences on social media using the hashtag #BeThereWithHyundai. This engagement offers a chance to win exclusive prizes from Hyundai Motor, further enhancing the festival atmosphere surrounding the tournament.

Additionally, each young artist whose work was selected will receive an exclusive invitation to the FIFA World Cup 2026™, which includes tickets to a Group Stage match, round-trip airfare, and accommodation. As Nick Brown, Director of Commercial Partnerships at FIFA, noted, “Seeing their artwork displayed on the National Team Buses is a significant moment for these kids and their families, reflecting the connecting power of football.”

A Legacy of Engagement

Since its inception at the 2006 FIFA World Cup in Germany, Hyundai's 'Be There With Hyundai' program has continuously evolved to foster an increasingly dynamic connection with fans. The initiative's trajectory has included national team slogan contests and sustainability pledges, all culminating in this year's first global children's drawing contest.

Hyundai’s commitment to advancing a better future for children aligns perfectly with this initiative—encouraging imaginative participation rather than passive observation. By positioning youth as active contributors, Hyundai aims to nurture the next generation of leaders and change-makers.

Conclusion

Hyundai Motor's 'Be There With Hyundai' initiative at FIFA World Cup 2026 stands as a testament to the power of creativity, engagement, and inspiration among young fans. As these adorned buses traverse the roads, they will not only carry national teams but also the dreams and visions of the youth, uniting cultures and generations through the love of football. This dynamic celebration of art and sport strengthens Hyundai’s dedication to a 'Progress for Humanity' philosophy, proving that the future is indeed in capable hands.