#United States #marketing #Red Robin #Englewood #Scott Hudler

Red Robin Welcomes Scott Hudler as New Chief Marketing Officer

Red Robin Gourmet Burgers, Inc. has made a pivotal move to enhance its marketing direction by appointing Scott Hudler as the new Chief Marketing Officer, effective September 8. This strategic change comes as part of the company’s initiative to reinforce its First Choice marketing approach and further propel the brand into its next growth phase. Hudler succeeds Russ Klein, who has been acting as the interim CMO since April 2025.

In a statement, Dave Pace, President and CEO of Red Robin, expressed confidence in Hudler’s ability, highlighting his extensive track record of building strong brands and delivering significant business results. “Scott has a proven track record of building iconic brands, connecting with guests, and delivering broad-based business results,” Pace stated. He further acknowledged Klein’s contributions and the progress made during his interim role, which allowed the company to connect more effectively with its audience.

Scott Hudler comes with over 25 years of experience from both the restaurant and retail sectors. His prior role was as senior vice president and CMO at Whataburger, where he spearheaded innovative marketing strategies, brand management, and digital engagement. Hudler has also held key positions at prominent brands such as Torchy’s Tacos, DICK’S Sporting Goods, Dunkin’ Brands, Mars, and Popeyes, showcasing his ability to generate measurable results through creativity and consumer connection.

“I am excited to join Red Robin and help strengthen an iconic brand by delivering experiences that inspire loyalty, drive frequency and support long-term growth,” said Hudler. He recognizes the enormous opportunity for Red Robin to deepen its relationship with guests and create more diverse reasons for them to visit.

As CMO, Hudler will oversee various aspects of Red Robin’s marketing strategy, including brand management, advertising, digital outreach, guest loyalty programs, culinary innovation, and the gathering of guest insights. This multifaceted role is aimed at refining Red Robin's engagement with its guests while enhancing its market presence.

Russ Klein will continue to assist Hudler during the transition period, maintaining a consultative role within the company until the end of 2026. This collaborative effort is expected to ensure a seamless transition and sustained momentum in Red Robin’s marketing strategies.

Red Robin Gourmet Burgers began its journey in 1969 and has grown into a beloved casual dining chain known for its diverse selection of burgers in a welcoming environment. Beyond burgers, the restaurant also offers an array of salads, appetizers, desserts, and beverages, thriving on creating memorable experiences for guests of all ages.

With the new leadership of Scott Hudler, Red Robin intends to further explore innovative marketing approaches, fostering deeper connections with their guests, and enhancing the overall dining experience. The future looks promising as Hudler leads the charge in revitalizing the brand and its outreach strategies, reinforcing Red Robin’s commitment to delivering enjoyable experiences through its culinary offerings.

Conclusion

Hudler's extensive experience and a fresh perspective on brand marketing are viewed as vital components in Red Robin's strategy to stay competitive in the evolving dining landscape. The company is poised to leverage his insights not only to enhance its marketing effectiveness but also to ensure a memorable experience for visitors at their establishments.