BEDGEAR Partners with NBA Star P.J. Washington for Enhanced Sleep Solutions

BEDGEAR Collaborates with P.J. Washington for Personalized Sleep Solutions

In a significant step forward, BEDGEAR®, a prominent name in the sleep industry known for its innovative solutions, has teamed up with P.J. Washington, an NBA power forward. This collaboration comes as BEDGEAR completes its eighth season as the Official Sleep Partner of the Dallas Mavericks, underscoring the brand's commitment to supporting athletes in their recovery and game-day readiness.

BEDGEAR’s latest partnership with Washington speaks volumes about its reputation among elite athletes. Through various sports disciplines, including basketball, football, and skiing, the brand has established trust by providing tailored sleep solutions that cater to individual needs. This joint venture spotlights how crucial a complete sleep system is for Washington as he navigates the grueling demands of an 82-game NBA season.

Washington emphasizes the significance of a personalized sleep system in maintaining his performance and recovery. “BEDGEAR's Performance® bedding is key for me to stay cool and achieve deep sleep. I always wake up recharged and ready to work,” he states. Such sentiments reflect BEDGEAR's ethos that optimal sleep starts with individual needs rather than just products.

Every component of Washington’s performance sleep setup—from the M3 Performance® Mattress, the first dual-sided modular mattress in the industry, to the award-winning Night Ice Performance® Pillow and Ver-Tex™ Sheet Set—is selected specifically with his body type, sleep position, and temperature preferences in mind. This careful personalization helps enhance his overnight recovery process, a feature that BEDGEAR prides itself on, being the only brand that can provide a 100% personalized Performance® sleep system.

Eugene Alletto, the Founder and CEO of BEDGEAR, articulates the shared vision behind this collaboration, stating, “P.J. embodies the modern athlete’s mindset. What he does off the court is as vital as his on-court performance.” Alletto expresses excitement for the partnership, reinforcing BEDGEAR’s goal to assist athletes in maximizing their potential. This approach posits sleep as the cornerstone of recovery, not just for professional athletes but for everyone eager to elevate their performance.

The partnership includes a robust content marketing campaign centered around Washington, who was a first-round draft pick in 2019. This campaign aims to showcase how BEDGEAR’s innovative sleep solutions can benefit athletes in their quest for improved recovery and heightened performance. Expect to see a range of media assets, including a CTV commercial, a webpage that features Washington’s personal BEDGEAR selections, consumer offers, and collaborative social media content.

Noticeably, this campaign will extend to various digital platforms through advertising avenues such as social media, email, and search, along with a strategic retail presence. Alletto remarks, “P.J. understands that greatness is built in the hours no one sees.” This statement encapsulates the essence of the collaboration, signifying that sleep is an indispensable tool for peak performance. When every layer of one's sleep system is tailored, it results in increased readiness and strength.

In line with this philosophy, Chris Brantley, Senior Director of Marketing at LIFT Sports, shared his enthusiasm for the collaboration, declaring that both he and Washington appreciate BEDGEAR's revolutionary approach to recovery. “This partnership beautifully reflects P.J.'s commitment to performance, wellness, and education beyond the game,” he adds.

Looking back over its eight impactful seasons with the Mavericks, BEDGEAR remains committed to aligning with athletes who exemplify dedication both in and out of their professional arenas. The collaboration with Washington signifies a natural progression in BEDGEAR's journey, which accentuates how fundamental sleep is to sustaining long-term athletic success.

“As we conclude our journey with the Mavericks, we recognize the crucial role of quality sleep in helping athletes achieve and maintain their peak potential,” Alletto says. He further notes that this new chapter with Washington strengthens BEDGEAR’s mission to demonstrate that sleep is not merely rest—it’s an essential fuel for excellence.

About BEDGEAR

Founded in 2009, BEDGEAR® has been at the forefront of redefining sleep solutions, committed to delivering innovative and high-tech products aimed at helping individuals aspire to Wake Ready®. Known as The Performance® Sleep Brand, BEDGEAR designs products to cater to active lifestyles, perfecting elements such as moisture-wicking technology, instant cooling, and enhancing airflow to regulate body temperature effectively. Adhering to the philosophy of One Size Does Not Fit All™, BEDGEAR creates tailored bedding solutions that match unique body types, preferred sleep positions, and temperature preferences.

With operations entirely based in the USA, BEDGEAR also prioritizes product sustainability and cleanliness, making them a popular choice globally. Their extensive product range includes pillows, sheets, mattress protectors, and more. With over 280 patents, BEDGEAR products are available in approximately 6,500 retail locations worldwide. Remember to Wake Ready®!