#USA #New York #IQM #Data360 #Integrated Care

IQM Unveils Integrated Care Team Messaging

In a groundbreaking move, IQM Advertising Corporation has announced an innovative product tailored specifically for the healthcare marketing sector. The launch of the Integrated Care Team Messaging marks an industry first, effectively allowing healthcare advertisers to target not just physicians but also nurses—who are integral to the patient care process.

As healthcare evolves, a greater emphasis has been placed on team-based care. Unlike traditional settings where physicians were often the primary point of contact for medical decisions, recent studies reveal that nurses, who spend considerably more time with patients, play a pivotal role in driving treatment strategies. Research published in the American Journal of Medicine indicates that while physicians interact with patients for a mere 14-18% of their working hours, nurses dedicate a whopping 33%, reinforcing their influence in the patient care continuum.

The technology behind this novel messaging system is IQM's Nurse Mapping solution, which effectively pinpoints nurses who do not have an NPI (National Provider Identifier) number to affiliated healthcare providers that do. This capability had previously hampered marketers' efforts to reach a crucial segment of the healthcare team. With Integrated Care Team Messaging, IQM effectively broadens the scope of audience engagement, ensuring that marketers can deliver their messages to the entire care team.

IQM's strategic partnership with Data360 has significantly enhanced the efficacy of this launch. Data360 provides the much-needed datasets through its comprehensive Nurse Identity Database, which boasts profiles for over 5.4 million nurses. This extensive database ensures that IQM can accurately connect its clients with the relevant healthcare practitioners, enabling tailored marketing strategies that resonate more profoundly with the intended audience.

Tony Sherry, General Manager of Healthcare at IQM, stated, “Our goal is to offer comprehensive solutions that empower our clients to engage effectively with practitioners. It’s crucial to reach nurses, as they often take on the challenge of educating and coordinating patient care. By effectively targeting them, we anticipate improved outcomes in our clients’ marketing campaigns.” He further added that the dual focus on both nurses and physicians would facilitate a more consistent messaging strategy, likely resulting in higher prescription uplift.

Traditionally, nurses have been overlooked in targeting campaigns due to difficulties in identification and mapping; however, Integrated Care Team Messaging bridges that gap, fostering engagement across the entire care team in a compliant manner.

James J. Miller, President and CEO of Data360, expressed excitement about this collaboration, stating, “Partnering with forward-thinking organizations like IQM is vital in providing healthcare marketers with the superior targeting solutions they need. Our combined efforts will ensure that brands can engage in precise and effective campaign strategies.”

The Integrated Care Team Messaging solution is now available to all IQM clients, managed by a dedicated team comprising product managers, data scientists, client solution specialists, and compliance experts. This multifaceted approach is designed to ensure that clients can leverage this innovative capability fully while adhering to industry regulations.

In summary, IQM's Integrated Care Team Messaging is poised to transform healthcare advertising by optimizing the way healthcare brands interact with both nurses and physicians. As data-driven marketing continues to take precedence, the ability to target the entire care team will undeniably lead to more robust and effective healthcare campaigns.

For further information on this revolutionary product, visit www.iqm.com.

About IQM

IQM is a cutting-edge global media buying platform that empowers advertisers, particularly in the highly regulated healthcare sector, to optimize their advertising strategies and make data-driven decisions. They enable clients to create precise audience segments tailored to their target demographic through an intuitive blend of proprietary AI technology and additional third-party data sources.

About Data360

Data360 is committed to transforming data into intelligent marketing solutions, serving as a trusted partner for healthcare marketers. Their focus on Identity-First and Intent-Fueled solutions provides clients with unparalleled access to the healthcare ecosystem, ensuring compliance while delivering impactful campaigns that engage and inform audiences effectively.