Introducing Unique Korean Dishes: New Spicy and Sweet Pancakes at ObongJip

Experience the Exciting New Creations at ObongJip in Shin-Okubo

ObongJip, a renowned Korean home cooking restaurant based in Tokyo's Chiyoda Ward, is set to unveil an exciting new menu exclusively at its Shin-Okubo location. From June 1, 2026, guests can delight in two innovative variations of chijimi (Korean pancakes) – the Mala Chijimi and the Corn Chijimi – introducing a fresh culinary twist that capitalizes on the current trend in Korean cuisine.

Introduction of New Dishes

1. Mala Chijimi: A Spicy Sensation

The Mala Chijimi takes a bold leap by incorporating the incredibly popular mala flavor that's currently sweeping through South Korea. This chijimi is generously loaded with large, succulent shrimp that perfectly complement the invigoratingly spicy, tongue-numbing mala seasoning. Each bite is sure to tantalize your taste buds, making it an unmissable dish for spice lovers.
Special Price: ¥1,800 (tax included)
Regular Price: ¥2,000

2. Corn Chijimi: A Sweet and Savory Delight

The Corn Chijimi offers a delightful take on the traditional pancake, enriching it with a plethora of sweet corn to create a wonderfully chewy texture. The natural sweetness of the corn harmonizes beautifully with the pancake batter, and when paired with the house-special condensed milk sauce, it transforms into an irresistible dish that feels like dessert. It's an ideal option post-spicy meals, offering a refreshing change of pace.
Special Price: ¥1,400 (tax included)
Regular Price: ¥1,600

Beat the Rainy Day Blues with Makgeolli Festival

Launching on June 1st, the Makgeolli Festival invites guests to enjoy the serene comfort of chijimi paired with makgeolli, a traditional Korean rice wine, during the rainy season. In Korean culinary culture, rainy days are perfectly complemented by sipping on makgeolli while enjoying sizzling chijimi, with the sounds of rain and frying pancakes creating a delightful atmosphere.
During the event, customers can purchase various makgeolli bottles at a special price of ¥1,480 (tax included), down from the usual ¥1,980. Mark your calendars as the festival runs from June 1 to July 31, 2026.

Exclusive Free Tasting Event for Media and Influencers

To celebrate the launch of these new menu items, ObongJip will host a complimentary tasting event exclusively for media representatives and influencers. This is a perfect opportunity to experience the beloved tradition of enjoying chijimi and makgeolli on rainy days firsthand.
Event Duration: June 1 - July 31, 2026
Alternative dates may be accommodated upon request.
Location: ObongJip, Shin-Okubo Store
Participants will sample the two new menu items — Mala Chijimi and Corn Chijimi—along with store photography opportunities and interviews. Interested parties should contact the restaurant at least a day before their desired visiting date.

Contact for inquiries and tasting requests:
Harmonia Lab Co., Ltd.
Contact Person: Muratsu
Phone: 048-816-3652
Email: [email protected]

Restaurant Information

Restaurant Name: ObongJip, Shin-Okubo Store
Location: 2-26-4 Okubo, Shinjuku, Tokyo (5-min walk from Shin-Okubo Station)
Hours: 11:00 AM – 11:00 PM (Last order for food at 10:00 PM, drinks at 10:30 PM)