#Japan #Tokyo #TikTok Shop #Digital Hollywood #Kouji Gakuen

Digital Hollywood University and the 'Kouji Gakuen TikTok Shop Campus'

Digital Hollywood University (DHU), located in Ochanomizu, Tokyo, is set to host the 'Kouji Gakuen TikTok Shop Campus' from August 12 to August 14, 2026. This event aims to provide practical education on live commerce skills using TikTok Shop. DHU will collaborate in promotions and logistical support, showcasing its commitment to bridging theory with practical industry practices.

Event Overview

The event is organized by Kouji Gakuen Co., Ltd., a recognized educational institution, focusing on fostering the next generation of live commerce professionals. As live commerce rapidly becomes a new retail infrastructure particularly in Asia, this program offers students and professionals the opportunity to transform their knowledge and skills into actionable business strategies.

Objectives

With the anticipated expansion of the TikTok Shop in Japan, learning about live commerce has become essential for students in digital content and creative fields. Both Kouji Gakuen and DHU share a commitment to project-based learning (PBL) methodologies, positioning students for success in this evolving market.

Detailed Schedule

Event Name: Kouji Gakuen TikTok Shop Campus
Date: August 12 (Tue) - August 14 (Thu), 2026
Location: Digital Hollywood University, Surugadai Campus, Tokyo
Audience: Open to current DHU students and general attendees
Sessions: 15 lectures over 3 days (each session lasts 90 minutes)
Instructors: Live commerce specialists from Kouji Gakuen
Course Fees: ¥49,500 for DHU students; ¥99,000 for general attendees
Registration Deadline: August 10, 2026
Capacity: Limited to 20 participants

Program Highlights

• - Day 1: Learn

Focused on understanding the live commerce market, including TikTok's business model and fundamentals of digital marketing.

• - Day 2: Plan

Participants will engage in group projects to choose products, analyze the market, and develop sales strategies. They will also create scripts for their live broadcasts.

• - Day 3: Do & Review

This practical day includes equipment training, mock live streams with feedback, and a final presentation of group results.

Additionally, students will have the opportunity to interact with active TikTok creators during the program, gaining valuable insights into live streaming, audience engagement, and effective product presentation strategies.

Conclusion

This comprehensive three-day program combines theory with hands-on practices, aimed at equipping attendees with the skills necessary for success in the burgeoning field of digital business. Through this collaboration, both Kouji Gakuen and Digital Hollywood University aspire to pave the way for new digital entrepreneurs, fostering creativity and innovation on a global scale. We are excited to offer such a relevant learning experience at our campus, ensuring that participants take their first step into the world of digital commerce with confidence.