Classic Wines of California Expands Portfolio with Uncle Nearest and Babich Wines

Classic Wines of California Welcomes New Partners

Classic Wines of California has recently unveiled exciting new partnerships with two renowned brands, Uncle Nearest Premium Whiskey and Babich Wines. These additions mark a significant step in the company's mission to broaden its premium wine and spirit selections available across California.

Established as the distribution arm of Bronco Wine Company, Classic Wines is dedicated to providing high-quality and authentic brands that resonate with consumers. The inclusion of Uncle Nearest and Babich Wines aligns perfectly with this vision, offering products with rich heritages and a commitment to excellence.

A Legacy Honored: Uncle Nearest Premium Whiskey

Founded in 2017, Uncle Nearest Premium Whiskey pays homage to Nearest Green, renowned as the first known African American master distiller. This brand has rapidly gained recognition within the whiskey industry, celebrated for not only its exceptional bourbon but also its commitment to cultural storytelling.

Fawn Weaver, Founder and CEO of Uncle Nearest, expressed enthusiasm about joining Classic Wines’ portfolio. She noted, “We are honored to partner with a team that understands the market while sharing our values of legacy, family, and authenticity.” The whiskey brand has distinguished itself as a leader in innovation and cultural representation, illustrating the importance of its origins and the impact of its heritage on American whiskey making.

Babich Wines: Crafting Tradition Since 1916

On the other hand, Babich Wines has an extensive history since its founding in 1916. The New Zealand winery is celebrated for its dedication to sustainable winemaking practices and strives to produce exceptional wines that embody the character of its regions.

André Babich, Principal of Babich Wines, highlighted the region of California as an integral market, stating, “There is shared purpose and values between us and Classic Wines, and we are excited about this partnership.” The winery’s commitment to quality and environmental stewardship has placed it at the forefront of the industry, making them a natural fit for Classic Wines' aim to deliver character-driven products to consumers.

Expanding Access to Quality

The arrival of both Uncle Nearest and Babich Wines into Classic Wines' offerings indicates a concerted effort to cater to a diverse consumer base that appreciates both premium quality and compelling stories behind the brands they choose. With the strong legacies of both brands, Classic Wines is poised to offer distinct and quality products that fulfill the evolving preferences of California's wine and spirit enthusiasts.

Casey Tedd, Executive Vice President of Classic Wines of California, reiterated the company's commitment to maintaining authenticity and quality in their selections. He remarked, “We are excited to welcome both Uncle Nearest and Babich Wines to our family,” emphasizing that “these partnerships strengthen our portfolio while allowing us to serve California’s retailers and consumers with meaningful offerings.”

Conclusion

Classic Wines of California continues to see growth opportunities through meaningful partnerships with reputable brands. By aligning themselves with Uncle Nearest and Babich Wines, they are enhancing not only the diversity of their product offerings but also further embedding their promise of excellence within the wine and spirits market. As they move forward, the company emphasizes its commitment to supporting heritage-rich brands that continue to innovate and inspire consumers across the globe.