#Japan #Tokyo #Morinaga #Anicom #Pet project

Anicom and Morinaga Collaborate on "Human and Pet Project"

In a significant partnership, Anicom Insurance Co., Ltd., the frontrunner in pet insurance, has joined forces with Morinaga & Co., Ltd. to kick off the "Human and Pet Project." This initiative aims to develop a range of healthy snacks that can be enjoyed by both pet owners and their dogs, leveraging health data for product insights and planning.

Products Launching in 2026

The first batch of products will be rolled out on March 3, 2026. This project seeks to enhance daily life by creating shared experiences between humans and their pets, ensuring they can enjoy the same treat while maintaining health and well-being.

Importance of Pet Health

In recent years, the notion of pets being considered "family members" has gained traction. Concurrently, extending the health span of pets and fostering a culture of preventative care have emerged as vital social issues. Anicom has been working beyond insurance, driven by their mission to "reduce tears and create smiles," focusing on preventive measures for pet health.

Objectives of the Collaboration

The collaboration between Anicom and Morinaga has several primary objectives:

• - Cultivating health awareness through snack time.
• - Improving the quality of life (QOL) by enabling shared experiences between pets and their owners.
• - Merging knowledge from the food industry and insurance sector.

Product Overview

The new offerings include:

• - Wan Jelly Stick with Dog (Apple flavor with 30% juice / Yogurt flavor)
• - Wan Jelly Pouch with Dog (Apple flavor with 24% juice / Yogurt flavor)

These products boast several unique features:

• - Designed for both pets and owners to enjoy together.
• - Contain lactulose and dietary fiber for added health benefits.
• - Tailored texture for easy consumption by dogs.
• - Recipes approved by veterinarians from the Anicom Group.

Note: These products are food items and are not intended for disease prevention or treatment.

Anicom's Role in the Project

Anicom has contributed significantly to this initiative by:

• - Providing health data analysis based on pet health insights.
• - Engaging in the design of product concepts.
• - Offering oversight from the perspective of fostering healthy habits.

The goal is to help pet owners naturally remember to consider their pets' health in their daily routines, creating opportunities for shared moments that emphasize well-being.

Future Developments

Looking ahead, Anicom remains committed to strengthening collaborations in the food and healthcare sectors and utilizing data in preventive strategies. The company aims to champion cross-industry projects to build a better coexistence environment for pets and their owners, promoting happier and healthier lives together.