#Japan #Tokyo #CSR #B Corp #Longchamp

Longchamp's Commitment to Sustainability: A Journey of Excellence

Since its founding in 1948 by Jean Cassegrain in Paris, Longchamp has merged authenticity with energy, creating a renowned maison brand. The recent achievement of the B Corporation (B Corp) certification by Longchamp, granted by the American non-profit B Lab, stands as a testament to the brand's dedication to social responsibility and sustainable business practices.

Understanding B Corp Certification

B Corp is an international certification that recognizes companies meeting rigorous social and environmental standards, with over 200 criteria to ensure accountability, transparency, and a commitment to balancing profit with purpose. Longchamp’s accomplishment signifies a comprehensive assessment of its atelier operations, office culture, store environments, and the individual efforts of its employees in pursuing sustainable practices.

The Framework of B Corp: Ensuring Ongoing Commitments

Under the leadership of the Cassegrain family’s fourth generation, CSR and Transformation Director Adrien Cassegrain, Longchamp has strived to embed CSR and environmental considerations into its corporate strategy. The B Corp framework supports the brand in articulating its commitments, tracking progress, and making informed long-term decisions.

*“B Corp provides a stringent and independent framework that translates Longchamp’s beliefs into measurable actions. It visualizes our long-standing commitments, endorses the effort of each member of our maison, and systematically integrates CSR into our decision-making processes,