JanSport Introduces the Clutch Series
JanSport has officially unveiled the Clutch Series, a new collection that combines nostalgic elements with contemporary artistry. Launching on January 14, 2026, this premium line aims to resonate with both long-time fans and new customers drawn to elevated designs and durable materials.
A Nod to the Past
The Clutch Series reflects JanSport's rich heritage, specifically drawing inspiration from the brand's early years in 1967, when it operated from a modest workshop above a transmission shop in Seattle, Washington. This historical backdrop has been crucial in shaping the brand's identity—one that emphasizes reliability and authenticity.
Each piece in the Clutch Series is crafted from high-quality materials featuring genuine leather accents and sophisticated metal hardware reminiscent of polished alloy. Details such as quilted back panels echo the interiors of classic automobiles, while robust stitching highlights the craftsmanship akin to a well-constructed vehicle chassis, thus melding durability with style.
Modern Features for Urban Living
As fashion trends evolve, so do consumer needs. The series fully supports today's urban lifestyle, offering practicality alongside its aesthetic appeal. The collection is designed with functional elements, including:
- - Laptop Sleeves: Ensuring tech-savvy users can safely carry their devices.
- - Water Bottle Pockets: Catering to the on-the-go lifestyle.
- - Luggage Passthroughs: Simplifying travel logistics.
The series includes the Cruiser Rucksack, priced at $125, the Pitstop Daypack, also at $125, and the Smooth Ride Duffel for $175. Available in classic colors—Black and Deep Juniper—each bag combines timeless design with functionality, making them suitable for various daily tasks.
Commitment to Excellence
Alexandra Reveles, Vice President of Global Brand at JanSport, articulates this release as a pivotal moment for the brand: "The Clutch Series represents a new chapter for JanSport; one that honors our heritage while answering the call for elevated, premium products. Consumers have been asking for this for years, and we're proud to deliver a collection that blends craftsmanship, durability, and modern style." This strong commitment underscores JanSport's dedication not only to tradition but also to future innovation.
Availability
Fans of the brand will be able to purchase pieces from the Clutch Series at select retailers worldwide and online through JanSport.com starting January 14, 2026. This ensures that the new collection is accessible to a global audience eager for a blend of nostalgia and contemporary functionality.
About JanSport
Founded in 1967, JanSport has consistently aligned with the motto "Always With You," positioning itself as a trustworthy companion for life’s adventures. The brand is committed to values such as inclusivity, authenticity, and self-expression. Sustainability remains at the core of JanSport's operations, as it strives to reduce its environmental footprint through innovative materials and practices while maintaining the durability and versatility of its products. From launching unmatched outdoor backpacks initially to offering diverse daypacks and accessories today, JanSport continues to create innovative solutions for all lifestyle needs.
In conclusion, with the Clutch Series, JanSport not only celebrates its storied past but also clearly signals its commitment to evolve and meet the demands of the modern consumer, ensuring it remains a favorite choice among backpack lovers across the globe.