#Abu Dhabi #United Arab Emirates #Assentia Holdings #SUSHI YOUR WAY #TOKYO YOUR WAY

Introduction

Assentia Holdings has recently announced a strategic alliance with SUSHI YOUR WAY, a company based in Abu Dhabi, to support the global franchise expansion of SUSHI YOUR WAY, which will be rebranded as TOKYO YOUR WAY starting from August 2026. This collaboration aims to introduce Japanese cuisine in various countries where it has not yet gained widespread popularity.

The Evolution of Japanese Cuisine

The food industry has witnessed a significant transformation over the past 40 years in Japan, transitioning from generalized dining establishments to specialized restaurants that cater to specific tastes and culinary excellence. Similarly, the global market for Japanese food reflects this evolution, where the demand for authentic offerings has increased in parallel with the history of Japanese cuisine abroad. Assentia Holdings will take into account the historical spread of Japanese food in the target countries to propose the most suitable dining models to overseas partners.

SUSHI YOUR WAY - A Recipe for Success

SUSHI YOUR WAY, launched in Abu Dhabi in 2018, has already expanded to three locations in Dubai. Despite the unstable geopolitical climate in the Middle East, exacerbated by tensions between the U.S. and Iran, the brand has achieved its highest sales figures in the last seven months. What makes this brand distinct is its customizable dining experience, allowing patrons to enjoy not only sushi but also other popular Japanese dishes such as ramen and katsudon, tailored to their personal preferences. This approach resonates particularly well in countries with many Japanese cuisine beginners, thus enhancing its appeal.

Future Expansion Goals

Assentia Holdings plans to enhance the global franchise model through ongoing support and optimization while exploring expansion opportunities across various countries. The rebranding to TOKYO YOUR WAY aligns with the goal of internationalizing the franchise and making it more recognizable as it enters new markets.

Company Overview

SUSHI YOUR WAY / TOKYO YOUR WAY

• - Current Website: SUSHI YOUR WAY
• - Headquarters: Al Nahyan, Abu Dhabi, United Arab Emirates
• - Co-founders: Kazuto Yoshimoto, Mohamed Al Ali
• - Store Locations: 4 in Abu Dhabi and Dubai, including Al Wahda Branch, Ibn Battuta Branch, Burjuman Centre Branch, and Al Ghurair Centre Branch.

About Assentia Holdings

Assentia Holdings is a business design firm specializing in the international expansion of Japanese franchise operations. We are not a consulting firm; rather, we consistently support our client companies in the intellectual property development of their businesses and international market entry. Since 2011, we have a proven track record in over 30 countries across Southeast Asia, Europe, the Middle East, and Africa, bringing practical experience having managed over 300 successful franchise locations.

• - Company Name: Assentia Holdings Inc.
• - Industry: Service Industry (Franchise Expansion Support)
• - Registered Office: Kobe, Hyogo, Japan
• - Corporate Office: Chuo Ward, Tokyo, Japan
• - Telephone: 03-5614-0216
• - Founded: August 2006
• - Official Site: Assentia Holdings
• - Franchise FAQ: FAQ

Contact Information

For inquiries, please reach out to Assentia Holdings at:

• - Phone: 03-5614-0216
• - Email: [email protected]
• - Contact Form: Inquiry Form