#USA #New York #K-Beauty #milk touch #SUNGBOON EDITOR

Next-Generation K-Beauty Lands at Target Beauty Studio

In an exciting development, South Korean beauty brands SUNGBOON EDITOR and Milk Touch are making their mark on the U.S. retail scene with their innovative offerings now available at Target Beauty Studio. The official launch started on September 10, 2026, and these brands will be featured in more than 600 Target stores across the nation, as well as online at Target.com.

A Blend of Innovation and Fun

This partnership represents a fusion of two different approaches to K-beauty. SUNGBOON EDITOR focuses on ingredient-driven skincare, designed to deliver high-performance results. Their philosophy emphasizes the importance of ingredients with a clear purpose, allowing customers to build tailored skincare routines. In contrast, Milk Touch takes a playful and trend-forward approach, delivering expressive makeup and skincare products that encourage a joyful beauty experience.

Introducing SUNGBOON EDITOR’s Signature Ingredients

SUNGBOON EDITOR is expanding its product line, which already includes a selection of collagen masks, to introduce a full range of 29 ingredient-driven skincare products. Their offerings cover a comprehensive skincare routine, including cleansers, toners, treatments, and creams. Some of their standout ingredient collections include:

• - Deep Collagen: Focused on anti-aging using retinol and peptides
• - Silk Peptide EGF: Aims to smooth and revitalize skin
• - PDRN Pink Vitamin: Formulated for a glow-boosting effect
• - Kojic Acid Niacinamide: For brightening and even skin tone
• - Green Tomato NMN: Targets pore care and skin texture
• - Muscat Grape Vita C: Brightens the complexion

This expanded selection aims to empower Target guests to create effective and personalized skincare routines based on their individual needs.

Milk Touch’s Fun and Effective Offerings

Founded in South Korea, Milk Touch aims to simplify beauty routines with products that combine playful formats and modern color palettes. At Target, consumers can explore 39 new offerings across different categories such as:

• - All-Day Milky Glow Cushion Foundation in 16 shades
• - Jelly Fit Tinted Glow Tint in 9 shades
• - Black Peel Off Lip Tattoo in 4 shades
• - Glow Up Collagen Lip Balm in 4 shades
• - Two types of Iconic Mascara

Milk Touch’s motto revolves around creating products that consumers will love to share and integrate into their daily lives. The launch at Target provides them with an exciting platform to reach more U.S. beauty enthusiasts.

Target Beauty Studio: A New K-Beauty Destination

Target Beauty Studio has been developed as a destination for beauty product discovery, showcasing a diverse array of over 1,600 products from 90 prestigious and emerging beauty brands. The focus is on personalization and customer experience, featuring dedicated Beauty Advisors and exclusive Target Circle offers.

With the arrival of SUNGBOON EDITOR and Milk Touch, Target is not just expanding its beauty offerings but also recognizing the growing impact of K-beauty trends in both skincare and makeup sectors.

For beauty aficionados interested in this next-generation K-beauty experience, products from SUNGBOON EDITOR and Milk Touch are available now at Target Beauty Studio and online, with selections varying by location. This milestone marks a significant step in making Korean beauty more accessible to consumers in the U.S., weaving it into the fabric of their everyday beauty regimes.