#Japan #Summer #Shibuya #Loft #Cool Products

Loft's Innovative Summer Collection

to enhance your summer experience, Loft, a renowned retailer based in Shibuya, Tokyo, is excited to introduce an innovative range of cool products designed to help you stay comfortable during the warm months. These products are available at Loft stores nationwide and through the Loft online store.

A Wide Range of Cool Offerings

The new collection features a variety of items such as back cool pads, portable body sheets that can be worn around your neck, and much more. You can find unique, mini-sized products, charming accessories, and popular cool variants to cater to all your summertime needs.

Key Locations

You can explore these products in major Loft locations like Ginza Loft and Shibuya Loft, or shop conveniently online here.

Featured Products

Here are some highlight products from the new collection that are sure to keep you cool:

• - COOLOOP Option Back Pad (Kojit) - Priced at ¥1,650, this new arrival is designed to be attached to neck rings and provides a cooling sensation that lasts for approximately three hours at 28℃, thanks to its special PCM material that minimizes condensation.

• - Rollable Fit Ice Pack (AlphaX) - Available for ¥3,080, this ice pack utilizes a cooling fabric that becomes cold when wet, making it ideal for wrapping around your neck or other areas. Its removable inner bag allows for easy washing.

• - Water Jelly Cool Poncho (AlphaX) - Priced at ¥2,750, this poncho simply requires you to wet and shake it to activate its cooling effect. Featuring a magnet for easy wear and UV protection fabric, it is perfect for sun safety.

Stay Cool While Battling Sweat

To tackle sweat, Loft offers products such as:

• - Cool List Tsubu Sheet (Liberta) - For just ¥990, this stretchable sheet not only wipes away sweat but also can be worn around the neck.
• - Cool Dry Sweat-Absorbing Shirt (AlphaX) - At ¥2,178, this innovative shirt can be easily removed when needed and features a cooling sensation for ultimate comfort.

Portable and Convenient Cool Products

Loft understands the importance of convenience, so they also offer:

• - Ohana Mahalo Fragrance Cool Charm (Fragrancy) - Available for ¥1,650, this charm can be attached to bags or pouches, providing a portable fragrance and cooling duo.
• - Cool Shirt Shower Mini (Tokiwa Trading) - For ¥1,320, this mini spray offers a refreshing mist for your clothing, complete with a holder to carry with you.
• - Magic STICOL 2-in-1 Bottle (Y’s Port) - Priced at ¥3,520, this innovative bottle not only stores beverages but also freezes to become a cooling pack, changing color as it freezes for easy temperature monitoring.

Exciting New Releases from Popular Brands

Look out for these upcoming products to keep you cool this summer:

• - Cooling Mask (Quality First) - Launching in late April for ¥880, this menthol-infused mask adds a refreshing touch to the popular Super VC100 line, perfect for summer.
• - Weleda Rosemary Scalp Cleansing Super Cool (Weleda Japan) - Scheduled for release in late May at ¥3,300, this versatile product combines cleansing, massage, and treatment in one, featuring menthol for a powerful cooling effect.

With these exciting new arrivals, Loft is dedicated to helping you navigate the summer heat with ease and style. Be sure to check out these functional and fashionable cool products that blend convenience with soothing relief.