JAL Group's Vision 2035: A Comprehensive Strategy for Sustainable Growth

On March 2, 2026, JAL Group introduced its ambitious growth strategy, termed the "JAL Group Management Vision 2035." This new framework aims to ensure sustainable growth by adapting effectively to environmental changes and transitioning from the traditional five-year medium-term management plan combined with rolling plans to a more dynamic approach featuring a ten-year vision paired with flexible annual plans. This shift is intended to enable JAL Group to undertake transformative business reforms that are difficult to execute in the short term while also allowing for agile responses to immediate environmental changes.

Goals and Objectives

The primary objectives outlined in the vision include:

- Building a resilient business portfolio that adapts well to environmental changes, with a goal to achieve an EBIT of ¥300 billion by 2030 and over ¥350 billion by 2035.
- Implementing strategic investments totaling over ¥2 trillion within the next five years, directed towards equipment upgrades, new business areas, and enhancing productivity through technological advancements.
- Adjusting the forecasted consolidated EBIT for the fiscal year ending March 2026 to ¥205 billion, with an increased annual dividend per share from ¥92 to ¥96.

Defining a Sustainable Future

Within this vision, JAL Group articulated its ideal societal framework as the "Sustainable Well-being Future," where connections and relationships foster a more fulfilling and healthy society. Amidst growing challenges of loneliness and social fragmentation due to technological advancements, this concept encourages individuals to transcend both physical and psychological barriers, allowing them to pursue diverse values in their lives and ultimately contribute to the broader community’s happiness.

Transforming for Resilience

To create a robust business portfolio resilient against external changes, JAL Group is set to focus on three main axes: "Growth," "Sustainability," and "Social Impact."

Growth Initiatives

- Expansion in International Services: The vision targets a 1.3-fold increase in international ASK (Available Seat Kilometer) by 2030 compared to 2025, leveraging both full-service carriers and low-cost carriers (LCCs).
- Cargo Expansion: There is a clear intention to respond to the thriving cargo demands between Asia and Europe and enhance supply from large cargo aircraft.
- Miles and Life Business: An ambitious investment plan totaling ¥80 billion over five years aims to increase their global partnerships, growing their mileage-related revenue significantly—targeting a 3.3-fold growth from the 2025 fiscal year.

Sustainability Strategies

The group plans to undergo structural reforms in its domestic operations, aiming for a 10% profit margin and ¥60 billion EBIT by 2028. This includes looking at restructuring revenue approaches such as introducing a fuel surcharge for domestic flights starting April 2027, leveraging inbound tourism demand efficiently.

Social Impact Goals

Engagement with local businesses and organizations through JAL’s assets and partnerships aims to foster a social ecosystem that enhances the overall well-being of individuals and communities. Their future-focused projects also include developing a next-generation mobility platform, AMOP® (Air Mobility Operation Platform), which integrates various stakeholders to optimize drone and air mobility operations.

Comprehensive Company Strategy

The strategy also emphasizes an overarching approach encompassing Customer Experience (CX), Green Transformation (GX), workforce enhancement, and safety initiatives.

Customer Experience

A commitment to delivering consistent and empathetic customer interactions under the new slogan “Soaring Together” aims to build long-term relationships founded on shared understanding.

Green Transformation

In pursuit of net-zero CO2 emissions by 2050, JAL Group is on course to achieve a 10% reduction in emissions by 2030, focusing on expanding domestic SAF production and price reduction through public-private partnerships.

Human Resources and Digital Transformation

To ensure sustainability despite the declining active population and rising costs, JAL plans to invest ¥260 billion over five years towards technology and workforce well-being improvements, aiming for enhanced productivity.

Safety Commitment

Safety remains the cornerstone of JAL Group. The company strives to maintain the highest standards in safety through advanced technology and professional practices, aiming for zero aviation accidents or major incidents.

Financial Strategy and Goals

The financial strategy targets maintaining an EBIT margin exceeding 10% and 45% equity ratio while enhancing shareholder returns through consistent dividends and strategic repurchase of shares. Average investments of approximately ¥400 billion annually will push foresight growth across various sectors.

JAL Group's Vision 2035 reflects a comprehensive approach towards not just recovery but sustainable growth, portraying a path that harmonizes profitability with societal well-being. The organization aims to reinforce its place as a respectable actor in both the airline and the larger community spheres.