#Vietnam #Ho Chi Minh City #Haier #Horizon Refrigerator #Freshness Technology

Haier Launches Horizon Refrigerator in Vietnam

On June 3rd, 2026, Haier announced the much-anticipated launch of its Horizon refrigerator series in Vietnam, marking a significant entry into the Southeast Asian market. The launch caters to the increasing demand from Vietnamese consumers for effective food preservation solutions that combine freshness and versatility. Haier's Horizon Collection has rapidly expanded since its initial introduction at the Royal Observatory in Greenwich, UK, and now extends its reach to Vietnam, promising superior refrigeration experiences to a broader audience.

The Horizon refrigerator series has been specially designed to meet the unique challenges posed by Southeast Asia's tropical climate, where the need for chilled beverages and fresh ingredients is paramount. The series features advanced freshness preservation technologies including Haier's globally unique HCS humidity control system and magnet-controlled freshness technology. These innovations provide four scenario-based solutions tailored for everyday use, ensuring fruits and vegetables remain fresh for up to seven days and preserving the original flavor of fresh meat for up to ten days.

This magnet technology has earned recognition with a gold medal at the International Inventors' Fair in Geneva and is VDE certified, attesting to its capability of retaining over 95% of the protein in meat. Additionally, the Horizon series introduces an industry-first door-mounted ice system, completely separate from the food storage area to prevent odor transfer and produce clean ice quickly. With an impressive capacity of up to 716 liters, adjustable shelves, and deep door bins, the fridge can easily accommodate a week’s worth of groceries for a family, including upright 1.5-liter bottles.

Some models in this innovative series are equipped with AI Vision technology, which automatically recognizes and records the types and quantities of ingredients. This feature simplifies food management, making meal preparation more efficient for households.

To further propel its fresh food preservation technology, Haier also introduced its Space Fit series during the same event. These refrigerators utilize Haier's proprietary AI freshness technology to maintain temperature fluctuations under one degree Celsius throughout the interior. Even after one month in the freezer, steaks thaw to retain their tenderness, redness, and juiciness without nutrient loss.

Vietnam - A Strategic Gateway for Premium Market Expansion

Vietnam stands as the largest market for high-end refrigerators in Southeast Asia, accounting for over half of the regional sales. In January 2026, Haier doubled its refrigerator sales in Vietnam compared to the previous month, witnessing a year-over-year increase of over 60%. This growth further cements Haier's status as the market leader in the region. Customers have the opportunity to experience Haier's preservation technology first-hand through in-store demonstrations.

The Space Fit series achieved sales figures in five weeks that took competitors eight months to reach, achieving five times their sales volume and leading the smart home trend in Vietnam. As a frontrunner in both market share and growth, Haier plans to expand its product offerings to satisfy the rising demand for food freshness preservation through its signature Horizon global flagship series.

In 2025, Haier Smart Home officially launched the Haier brand in Vietnam, forming a strategic partnership with leading local electronics retailer DMX. Their AQUA washing machines already command the largest market share in the country.

As of April 2026, Haier surpassed all competitors in South Asia for total market share, with growth in Vietnam and Malaysia exceeding 40%. Following Vietnam, the Horizon series is set to debut in Indonesia and Thailand, further solidifying Haier's leadership position in the premium segment throughout the region.

The introduction of the Horizon series signifies a pivotal shift for Haier’s refrigeration segment in Southeast Asia, transitioning from being a market share leader to becoming a premium brand. In the future, Haier will continue to prioritize user experience, driving local innovations and brand optimizations to sustain its market leadership. Their commitment to continuous high-end innovations and improved scenario-based experiences aims to provide partners with superior food preservation, kitchen aesthetics, and sustainable growth.

For more information, visit Haier Global.