#Thailand #Bangkok #Roku #United Arrows #Siam Paragon

United Arrows Expands in Bangkok

United Arrows, a prominent name in fashion, is set to make a significant move by opening its third store in Siam Paragon, Bangkok, on July 1, 2026. This expansion showcases a new phase for the brand, with the introduction of "UNITED ARROWS" for women's wear and "6 (ROKU)" as part of a combined men’s and women’s concept.

Background of the Expansion

The company has outlined significant growth strategies in its mid-term management plan, emphasizing the importance of overseas market expansion. Southeast Asia, particularly Thailand, has emerged as a focal point for growth, with United Arrows enhancing its presence through consistent store openings and collaborations with local partners. The brand's identity as a Japanese select shop is becoming increasingly recognized in Thailand, justifying the need for another outlet to cater to its expanding customer base and bolster brand value.

Store Features

The new store will be located within the luxurious realm of Siam Paragon, one of Bangkok's most esteemed commercial facilities, celebrated for its impressive size of approximately 400,000 square meters, housing a blend of high-end brands and entertainment options. United Arrows aims to evolve its product offering based on learnings from its previous locations. The first store emphasized a casual approach with BEAUTY&YOUTH UNITED ARROWS, while the second focused on men's formal wear from UNITED ARROWS. This third outlet marks a pivotal transition as it incorporates women’s wear and ROKU into its offerings.

The interior design of the store will utilize natural materials for flooring, providing a soft texture that promotes a calm atmosphere. Minimalist yet high-quality fixtures and art pieces will be featured, creating an open and bright environment that enhances product visibility.

Grand Opening Celebration

To commemorate the store opening, United Arrows will collaborate with Bootlegger, Thailand's leading premium craft spirits company. They will produce "Chalong Bay," a rum distilled from 100% Thai sugarcane using traditional methods from France. This exclusive product will be distributed during the opening party set for August, offering guests a unique taste of Thailand’s craftsmanship.

Future Prospects

United Arrows remains committed to optimizing store strategies and product assortments tailored to the characteristics of each market. With ongoing endeavors across various nations, the aim is to ensure sustainable growth in international operations.

Store Information

• - Store Name: United Arrows Siam Paragon
• - Opening Date: July 1, 2026
• - Location: 2F SIAM PARAGON, 991/1 Rama I Rd, Pathum Wan, Bangkok 10330
• - Store Area: 44.2 tsubo (approximately 146 square meters)
• - Brands Offered:

- UNITED ARROWS (MENS/WOMENS)
- BEAUTY&YOUTH (MENS/WOMENS)
- H BEAUTY&YOUTH (MENS/WOMENS)
- UNITED ARROWS SONS
- ROKU

About United Arrows Co., Ltd.

Established in 1989, United Arrows is known for its carefully curated mix of high-quality designer brands and original planning in both men’s and women's clothing and accessories. The brand includes labels such as "United Arrows," "Beauty & Youth United Arrows," and "United Arrows Green Label Relaxing," among others. Through continuous innovation and adaptation, United Arrows remains a leading player in the retail landscape, dedicated to connecting with international markets while enhancing its unique identity.