#Japan #Fukuoka #Self-Care #Kurokami Lab #Haru Shampoo

Experiencing Happiness Through Shampoo

On August 26, 2025, Kurokami Lab, a prominent brand under nijito Co., Ltd., hosted a distinctive event titled “Shampoo Experience of Happiness” in Fukuoka City. This initiative was designed based on a study investigating the correlation between shampoo and happiness, offering participants a firsthand experience of enhanced well-being through a hair care session.

Invited were six influential figures from various fields, who enjoyed a specialized treatment using the “Kurokami Scalp” with haru shampoo, guided by professional salon staff. This event aimed to introduce a new self-care routine that emphasizes head beauty while encouraging individuals to reconnect with themselves during a time when daily stressors and environmental factors tend to disrupt our mental and physical balance.

Background of the Event

In our busy lives filled with work and household responsibilities, it's easy to overlook the impact of external elements such as UV exposure and dryness on our well-being. Our scalp, often hidden beneath our hair, is a vital area that requires attention. Kurokami Lab is committed to raising awareness about the importance of scalp care as it fosters not only healthy hair but also enhances mental wellness and overall living quality. This event is a part of our efforts to promote this philosophy within society.

Event Highlights

The event was crafted to provide a serene atmosphere where attendees could indulge in the uplifting sensations brought by the shampoo. Participants engaged in a dual-session format at "SEEK HAIR DESIGN Tenjin" in Fukuoka, divided into time slots at 10:00 AM and 1:30 PM.

Activities Included:

• - An introduction to the head beauty concept and the Kurokami Scalp (haru shampoo)
• - Hands-on shampooing and blow-drying sessions conducted by salon professionals
• - Opportunities for photo sessions and networking among attendees, creating a space for shared experiences and feedback

Post-event surveys revealed remarkable satisfaction levels, with participants rating the overall experience a perfect 5.00 out of 5. Regarding their hair and mood improvements, an impressive 9.67 out of 10 was achieved.

Feedback from Influencers:

• - "The fragrance lingered delightfully throughout the day!"
• - "My hair had a lustrous finish that significantly boosted my mood."
• - "I truly felt the luxurious richness of the foam against my scalp!"
• - "Could feel the bubbles as I washed; it was refreshingly invigorating."

Feedback from Salon Staff:

• - "The scent was appealing from the start, and the lather was impressive - very user-friendly!"
• - "Using it for the first time, my hair felt treated, prompting me to want it for personal use too!"

This immersive shampoo experience underscored that moments dedicated to hair care are not just about aesthetics but are crucial for emotional and mental rejuvenation. The smiles exhibited by participants as they departed the venue signified the event's effectiveness in promoting positivity and self-care.

About Kurokami Lab

Kurokami Lab is dedicated to disseminating the principles of pro-aging and head beauty through three core functions: experience, research, and outreach. We believe that the journey to self-care starts with the mantra, "It’s not just about hair; it’s about myself." By proposing scalp care not merely as a solution but as a proactive lifestyle choice, we are striving to communicate a new standard of beauty self-care that facilitates a harmonious relationship with one’s unique beauty.

Contact Information

Kurokami Lab (Part of nijito Co., Ltd.)
3-4-5 Tenjin, Chuo Ward, Fukuoka, Japan
Pietro Building, 6th Floor
TEL: 092-713-5778 FAX: 092-400-0848
MAIL: [email protected]
URL: nijito.jp