#China #Hisense #Smart Home #Qingdao #100-inch TV

Hisense Leads the Global 100-Inch TV Market

In a remarkable feat, Hisense has claimed the top position globally in shipments of televisions measuring 100 inches or more during the first half of 2026, as reported by Omdia. With a significant market share of 55.1%, Hisense is setting new standards in the consumer electronics arena, particularly emphasizing the growing demand for larger, more immersive screens in households.

Emphasis on Immersive Visual Experiences

Recognizing the shift in consumer preferences towards grander displays, Hisense has made substantial advancements in enhancing visual experiences. Their latest offering, the UR9 series, exemplifies this vision. Featuring cutting-edge RGB MiniLED technology, the series allows independent control of red, green, and blue light sources, resulting in richer colors, deeper contrasts, and intricate details. This innovation transforms movies into cinematic experiences and sports broadcasts into vibrant displays, making every viewing occasion more lifelike.

Advanced MiniLED Performance

Hisense continues to excel in offering superior MiniLED performance with its U7 and U6 Pro series, powered by Hi-QLED MiniLED technology. These models combine local dimming with Quantum Dot color processing, yielding brighter highlights, deeper blacks, and more saturated colors. This technological synergy ensures viewers can appreciate every nuance in a wide array of content, from blockbuster films to everyday programming.

Dominance in Laser TV Segment

In addition to its achievements in standard televisions, Hisense has captured over 70% of the global laser TV shipment market as of 2025. This dominance underscores Hisense's long-term commitment to redefining home entertainment. The increasing trends towards laser technology highlight the shift in consumer expectations, with more audiences opting for high-definition at home.

Future Innovations at IFA 2026

Hisense is poised to promote this innovative approach further at IFA 2026 under the theme "Innovating for a Brighter Life." The brand will illustrate how technology can contribute to smarter, more engrossing, and pleasurable experiences. Hisense’s press conference is scheduled for September 3rd from 1500 to 1600 at the Innovation Stage in Messe Berlin, followed by an exhibition from September 4th to 8th from 0900 to 1700 in Pavilion 23a.

The Legacy of Hisense

Founded in 1969, Hisense has established itself as a leading global enterprise in household appliances and consumer electronics, operating in over 180 countries. The brand is renowned for delivering high-quality multimedia products and innovative computing solutions. According to Omdia, Hisense has consistently held the top position in the market for televisions of 100 inches or more from 2023 through the first half of 2026. As a pioneer in RGB MiniLED technology, Hisense remains committed to leading advancements in this cutting-edge technology. Moreover, as the official sponsor of the FIFA World Cup 2026™, Hisense is dedicated to fostering global sporting partnerships, engaging with audiences worldwide.

Through consistent innovation and a keen understanding of market demands, Hisense is transforming the landscape of entertainment technology, ensuring that consumers not only see more but also live brighter lives.