FamilyMart Launches 'Omusubi JAPAN' Campaign with Shohei Ohtani That Soared Past 4.2 Million Sales
FamilyMart and Shohei Ohtani Kick Off 'Omusubi JAPAN' Campaign
As FamilyMart approaches its 45th anniversary in September 2026, the company is celebrating in style with its latest initiative: the 'Omusubi JAPAN' campaign, fronted by the extraordinary Shohei Ohtani, the ambassador for Omusubi. This campaign kicked off on March 3, 2026, and has already seen tremendous success, surpassing a staggering 4.2 million units sold within just one week.
The Launch of 'Omusubi JAPAN'
FamilyMart has always pioneered the convenience store landscape in Japan, and with the 'Omusubi JAPAN' campaign, they are aiming to redefine the rice ball experience. The campaign features a lineup of delectable offerings, including a flagship 'large Omusubi' that distinguishes itself with its innovative
Topics Other）
【About Using Articles】
You can freely use the title and article content by linking to the page where the article is posted.
※ Images cannot be used.
【About Links】
Links are free to use.