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From Space to Storytelling: Crayola's Global Creativity Week 2027

Crayola's Creativity Week, an innovative celebration of children's creativity and its crucial role in learning, is set to take place from January 25 to January 31, 2027. This annual event is a free, worldwide initiative aimed at inspiring over 20 million students and encouraging their imaginative expressions across various cultures. With the theme Creativity Around the World, this year's activities will focus on how creativity helps children from different backgrounds explore their dreams and discover the world.

Since its inception in 2022, the Crayola Creativity Week has grown exponentially, becoming one of the largest movements dedicated to creativity in education worldwide. Last year, the program reached children in 142 countries, spanning classrooms, libraries, community centers, and households. It provided a valuable platform for children to engage with creativity through free and accessible resources, reaching 1.3 million educators and countless students.

Crayola continues to bridge creativity with critical skills such as literacy, STEM education, and social-emotional learning. By bringing together inspiring actors, artists, musicians, scientists, athletes, chefs, and storytellers, the initiative communicates the significance of creativity in every profession and cultural expression. The activities are aligned with educational standards, allowing children to engage in hands-on learning experiences that help them visualize their future and explore the world.

Exciting Lineup for 2027

The 2027 Creativity Week will feature a compelling lineup of activities featuring renowned personalities and thematic subjects:

• - Monday, January 25: Bridging Sounds presented by singer-songwriter Jordin Sparks, featuring the book And There Was Music by Marta Pantaleo.
• - Tuesday, January 26: Space Exploration with NASA expert and actor William Shatner, including Tiny Voyager, Mighty Mission by Alastair Chisholm.
• - Wednesday, January 27: Seeing in New Ways with actress Marissa Bode, alongside A Little Like Magic by Sarah Kurpiel.
• - Thursday, January 28: Wondering Out Loud with correspondent and trendsetter Taylen Biggs, promoting Wonder Walkers by Micha Archer.
• - Friday, January 29: Diving Deep led by actor Pierce Brosnan, featuring Sail by Dorien Brouwers.
• - Saturday, January 30: Connecting Emotions with actor Randall Park, including The Happiness of a Dog with a Ball in Its Mouth by Bruce Handy.
• - Sunday, January 31: Exploring New Dishes with chef Maneet Chauhan, presenting Every Night Is Pizza Night by J. Kenji López-Alt.

The week culminates in a global celebration on January 29 at 1 PM ET, with a free, live-streamed virtual assembly uniting schools worldwide. The event will celebrate creativity through student art displays and performances by celebrities, including actress Jennifer Love Hewitt, designer Carson Kressley, and Sheryl Lee Ralph from Abbott Elementary.

According to Cheri Sterman, Senior Director of Education at Crayola, “Every child creates uniquely, shaped by their imagination, culture, and experiences. Creativity Week assists educators and parents in nurturing creativity and building children's confidence in their imaginative abilities. The Creativity Around the World project showcases to students that they are part of a global movement celebrating and inspiring creativity.”

Additionally, Crayola's Global School Ambassador Program will return, inviting schools worldwide to become ambassadors and share their experiences from Creativity Week, inspiring educators everywhere to invigorate creativity in their classrooms.

Participation in the Creativity Week is completely free and requires no special materials. Registered teachers and participants will gain access to user-friendly planning guides, daily activity videos, downloadable worksheets, and resources in multiple languages that align with educational standards across several countries.

Enrollment is now open! Educators and parents can sign up at Crayola.com/CreativityWeek. Everyone who registers will automatically enter a draw for Crayola products and a surprise package for their school. Throughout the week, teachers can also win prizes from Crayola’s partners by sharing student creations under the hashtag #CrayolaCreativityWeek.

This year’s program is sponsored by Horace Mann, the largest financial services company dedicated to supporting American educators and others serving their communities.

About Crayola

Crayola LLC, a subsidiary of Hallmark Cards, Incorporated based in Easton, Pennsylvania, is a leading provider of creative experiences globally. For over 120 years, this iconic brand has ignited imagination and inspired colorful self-expression with its innovative portfolio. Crayola is committed to fostering creativity as a lifelong journey, empowering individuals of all ages to explore, discover, celebrate, and connect through creative moments. Initiatives like the Crayola Creativity Week underscore the importance of creativity as a vital skill for children’s development and lifelong success. To learn more, visit Crayola.com/Learning or join the discussion at Facebook.com/CrayolaLearning.