#USA #Easton #Crayola #Creativity Week #Jordin Sparks

Celebrating Creativity: Crayola's Upcoming Global Event

Crayola, a leader in creative education, is set to host its annual
global event, the Crayola Creativity Week, from January 25 to 31,
2027. This week-long festival will spotlight the role of creativity
in child development and learning, reaching out to over 20 million
students worldwide. The theme for this year's celebration is "Creativity Across the World," aiming to showcase how children
from various cultures express themselves through creative avenues.

A Journey of Exploration and Imagination

Since its inception in 2022, Crayola Creativity Week has emerged
as a significant campaign promoting creativity in education.
Last year alone, it engaged students from classrooms, libraries,
youth centers, and homes across 142 countries, impacting over 20
million students and 1.3 million educators.

The initiative blends learning with creativity, encouraging
students to embrace their imaginative powers through hands-on
activities grounded in educational standards. Content aligns with
the STEAM disciplines—science, technology, engineering, arts, and
mathematics—while fostering socio-emotional skills. The upcoming
week promises a variety of events featuring notable personalities,
artists, and experts all contributing to inspiring the young minds.

This year's lineup includes:

• - Monday, January 25: Bridging Sounds with Jordin Sparks, exploring her book, And There Was Music.,
• - Tuesday, January 26: Space Exploration with William Shatner and NASA experts, alongside the story Tiny Voyager, Mighty Mission.,
• - Wednesday, January 27: Seeing Differently featuring actress Marissa Bode's presentation of A Little Bit of Magic.,
• - Thursday, January 28: Reflections Out Loud with Taylen Biggs alongside her book, Wonder Walkers.,
• - Friday, January 29: Diving Deep with Pierce Brosnan showcasing Sail.,
• - Saturday, January 30: Connecting Emotions with Randall Park and his book A Dog's Happiness.,
• - Sunday, January 31: Trying New Foods with chef Maneet Chauhan and her book Every Night Is Pizza Night.

A Collective Celebration

To culminate the week, on January 29 at 1 PM EST,
Crayola will host a virtual school assembly, connecting students
from around the globe. This live event will include exciting
music, dance, and appearances from celebrities like actress Jennifer
Love Hewitt, designer Carson Kressley, and Paralympic athlete Blake
Leeper, ensuring a festive celebration of creativity.

Crayola’s Head of Education, Cheri Sterman, emphasizes the
importance of nurturing children's creativity, stating,
"Each child's unique way of creating, shaped by imagination,
culture, and experiences, is celebrated during Creativity Week.
This initiative unveils to students that whether they ask
big questions, ponder the universe, or tell stories, they are
part of a global movement inspiring creativity."

Encourage Creative Exploration

In addition to the core activities, Crayola invites
schools to become Creativity Week Ambassadors, sharing their
experiences to inspire educators worldwide to foster creativity
in their classrooms. The initiative is fully free, with no
special materials required.

Educators can access various resources to help make this
week's activities fruitful, including planning guides, daily
activity videos, downloadable reflection sheets, and additional
multilingual educational resources.

As registration opens for the event at Crayola.com/CreativityWeek, educators and parents can
sign up and enter for a chance to win Crayola products.
Additionally, throughout the week, teachers are encouraged to
share student creations on social media using the hashtag

CrayolaCreativityWeek for a chance to win prizes.

This year's program is sponsored by Horace Mann, a leading
financial services company dedicated to supporting educators.

About Crayola

Based in Easton, Pennsylvania, Crayola LLC, a subsidiary of
Hallmark Cards, has been a global leader in creative experiences
for over 120 years. With innovative products, content,
and experiences, Crayola inspires colorful self-expression and
imagination development at every age. Through initiatives like
Creativity Week, the brand nurtures creativity as a lifelong journey,
encouraging children and adults alike to explore and celebrate
creative moments. For more details, check out Crayola.com/Learning.

Thank you for joining us in celebrating this exciting week of
creativity, learning, and fun!