#United States #Chipotle #Newport Beach #Cinco de Mayo #Ingredient Quest

Chipotle's Exciting Cinco de Mayo Festivities

As Cinco de Mayo approaches, Chipotle Mexican Grill is set to celebrate this vibrant holiday with a remarkable twist. From May 1 to May 5, 2025, nachos and burritos will not be the only things on the menu; instead, a digital adventure awaits fans in the form of the Ingredient Quest on Roblox. This immersive gaming experience invites players to find collectible virtual cards showcasing Chipotle's 53 real ingredients.

The Ingredient Quest will officially launch on the festive day itself, May 5, at 3 PM PT. During these five days, fans can not only indulge in the excitement of gaming but also enjoy special offers, such as free chips and Queso Blanco, and a $0 delivery fee using promo codes in the Chipotle app and website.

A Fun Way to Engage with Food

The Ingredient Quest aims to educate Chipotle's Gen Z audience about the brand's commitment to using real ingredients without artificial additives. Players will enter a virtual Chipotle restaurant and receive a starter pack containing five ingredient cards. The goal is to gather all 53 unique cards by rolling virtual burritos in the Burrito Builder experience, which will earn them Burrito Bucks—the in-game currency used to acquire more card packs.

To incentivize engagement, the first 50,000 participants to collect all the ingredient cards will score a reward of free burritos, making the quest a thrilling combination of gaming and real-life rewards. Chris Brandt, Chief Brand Officer at Chipotle, expressed excitement about the initiative, highlighting its fun nature and ability to connect with fans who love celebrating Cinco de Mayo with authentic, quality food.

Special Offers for the Celebration

In addition to the digital game, Chipotle is pleased to present exclusive offers throughout the five-day promotional period. From May 1-5, customers can access free delivery on online orders by utilizing the promo code DELIVER. Moreover, from May 3-5, those who make a purchase from Chipotle through its app or website can receive free chips and Queso Blanco with their entrée purchase when using the promo code CINCO25.

Chipotle's dedication to utilizing locally sourced ingredients complements its innovative marketing strategies. Last year alone, the brand sourced 47 million pounds of local products, reflecting a commitment to both community and food quality.

The Future of Dining and Digital Interaction

In its quest to blend physical and digital experiences, Chipotle’s Ingredient Quest is positioned as both a creative marketing initiative and an effort to engage young audiences in new and exciting ways. By integrating gaming elements into its promotional activities, Chipotle continues to be at the forefront of the food industry, catering to a generation eager for unique experiences and authentic connections with their favorite brands.

For more information about the Ingredient Quest and to participate in the Cinco de Mayo celebrations, fans are encouraged to visit the Chipotle website and access their Roblox experience at Roblox Chipotle.

About Chipotle: Chipotle Mexican Grill, Inc. serves high-quality, responsibly sourced food without artificial ingredients. Established as a leader in the fast-casual dining space, Chipotle remains committed to sustainability and transparency in its ingredients while operating nearly 3,800 locations globally. With ongoing innovations in digital engagement, Chipotle continues to shape the future of food service.