NewBeauty's White Glove Program: Revolutionizing Patient Engagement in Aesthetics
In a groundbreaking move, NewBeauty, the leading name in beauty and aesthetics that garners the trust of millions, is set to enhance the patient experience through its innovative
White Glove Program. This program, introduced on June 13, 2025, is exclusively tailored for select aesthetic clinics, aiming to provide a direct-to-patient service that strengthens loyalty, encourages referrals, and boosts the prestige of participating clinics.
A New Era for Patient Engagement
Rooted in elaborate research from its subscriber base and the success of prior pilot campaigns in significant markets, the White Glove Program is designed to create unique and personalized interactions with patients. Under this initiative, each patient enrolled in the program receives a monthly delivery that includes the renowned
NewBeauty magazine, elegantly packaged with a custom-branded letter from their local aesthetic clinic.
Mike Glaicar, the CEO of NewBeauty, emphasized the significance of this program by stating, “The White Glove Program is a natural extension of NewBeauty's commitment to elevating aesthetic experiences. By directly connecting our trusted brand with top-tier clinics, we’re enhancing patient relationships in a uniquely personalized way.” This sentiment echoes the thoughts of many in the industry, who view patient engagement as a key area for growth and improvement.
The Structure of the Program
Participation in the White Glove Program is exclusive and limited to a select number of premier clinics within each market, identified for their outstanding reputation and potential to engage clients effectively. As noted by Dr. Randi Boyette, Chief Marketing Officer of NewBeauty, “Our subscribers have always valued NewBeauty as their trusted source for aesthetic insights. Now, through the White Glove Program, we’re channeling that trust directly back to clinics, creating powerful, authentic connections.” This connection is executed through custom letters that resonate with the messaging of the practice, polybagged together with each magazine, allowing clinics to send out up to
5,000 magazines directly to patients each quarter.
This program serves multiple purposes: it re-engages lapsed patients, expresses gratitude towards loyal clients, announces new treatments or devices, and shares exclusive promotions with valued patients. Each communication is crafted thoughtfully to ensure it aligns with the aesthetic clinic's unique brand voice and objectives.
Launch and Availability
The White Glove Program is officially rolling out across the country this month, featuring limited partnership opportunities in each region. Clinics interested in joining this prestigious initiative are encouraged to reach out to NewBeauty for more information.
For the past two decades, NewBeauty has been committed to empowering consumers with the necessary insights to make informed beauty decisions. Established in 2005 as a division of MJH Life Sciences, it remains at the forefront of beauty trends and innovations, serving as an unmatched resource for the beauty community.
About NewBeauty and MJH Life Sciences
NewBeauty, a proud division of MJH Life Sciences, is recognized as the definitive authority in beauty. With a mission to provide in-depth and comprehensive insights on the latest products and advancements in the beauty industry, NewBeauty continues to set the bar high for news and information.
MJH Life Sciences, the parent company, is the largest privately held media organization in North America focused on the health care sector, delivering reliable news to healthcare professionals through various channels.
In summary, NewBeauty's White Glove Program is a significant step forward in the aesthetics industry, solidifying the relationship between patients and clinics while ensuring quality communication and personalized service. As clinics gear up to implement this program, they are poised to enhance patient satisfaction and ultimately, their bottom line.
For more information about NewBeauty or to learn how clinics can participate in this exclusive program, please visit
NewBeauty.com.