#Japan #Tokyo #Haneda Airport #COCOPiTA #PTA platform

Introduction of COCOPiTA Campaign

From June 1, 2025, COCOPiTA, an innovative platform aimed at connecting parents, educators, and the local community, will begin its advertising campaign at Haneda Airport's Terminal 1. This initiative is spearheaded by Wanli Listed Inc., a Tokyo-based company, whose goal is to boost the recognition of COCOPiTA and encourage its usage among travelers utilizing the airport.

Advertising Overview

The advertising campaign spans from June 1 to August 31, 2025, with placements prominently displayed in the first-floor arrivals lobby's FIS signage at Haneda Airport. The theme, 'Adding Value to Family Travel,' effectively communicates the appealing discounts on hotels and membership benefits available through COCOPiTA.

What is COCOPiTA?

COCOPiTA serves as a vital information-sharing platform for approximately 7 million PTA members across the country. It provides parents and educators with essential communication services, support in education, childcare, and health, as well as exclusive member discounts like those for hotels. By enhancing PTA activities' efficiency and supporting local parenting initiatives, COCOPiTA plays a crucial role in modern family life.

You can learn more about the service at COCOPiTA Official Site.

The Context Behind the Initiative

In recent years, Japan has faced challenges such as declining birth rates and an increase in dual-income households. This evolving landscape has significantly impacted PTA activities and parenting support. COCOPiTA addresses these needs by leveraging digital technology to enhance PTA transformation (DX) and boost parent support.

Advertising at a high-traffic location like Haneda Airport allows COCOPiTA to reach a broader audience of parents and facilitate new registrations, ensuring that the platform's value is communicated effectively across the nation.

Future Prospects

Looking ahead, Wanli Listed Inc. aims to strengthen collaborations with local communities, government entities, and businesses within the educational and parenting support sectors. As part of its mission, the company strives to create an environment where parents can confidently raise their children. This advertising campaign at Haneda Airport represents an opportunity to spread the value of COCOPiTA widely, establishing a new standard for educational support in Japan.

Company Overview

• - Company Name: Wanli Listed Inc.
• - Location: 4-31-3 Nishi-Shinjuku, Shinjuku-ku, Tokyo
• - Representative: Kazuki Hashimoto (CEO)
• - Business Focus: Platform services, advertising, points program, e-commerce, video-related services
• - Established: January 18, 2022
• - Capital: 800 million yen
• - Official Website: Wanli Listed

For more details on the COCOPiTA platform, visit their official site at ONELI NAVI.