Jack Morton and Impact XM Join Forces to Shape the Future of Experiential Marketing

The Merger of Titans: Jack Morton and Impact XM Join Forces

In a monumental move within the marketing landscape, Impact XM and Jack Morton, two premier agencies renowned for their expertise in branding and experience creation, have announced their plan to merge. This unprecedented union aims to establish a comprehensive global powerhouse in the realm of experiential marketing. With the support of the Riverside Company, a prominent global investment firm, the newly formed agency is designed to leverage the strengths of both organizations in the evolving marketplace.

A Stronger Identity with Global Recognition

Post-merger, the agency will operate under the well-established name of Jack Morton, which boasts a significant brand identity and recognition on a global scale. This decision reflects not only the strong market presence of Jack Morton but also signifies the value of the collaborative expertise that Impact XM contributes, further enhancing the agency's capabilities in this next chapter of growth.

Both agencies are bringing to the table complementary strengths that span creative innovation, strategic planning, digital engagement, production, and impact measurement. The result is a fully integrated experiential offering tailored to meet the unique demands and challenges faced by leading global brands today.

Global Expansion to Meet Diverse Needs

The merger propels the agency into a robust global environment with 20 offices situated across North America, Europe, the Middle East, and Asia-Pacific. This expanded footprint allows for not only greater reach but also deeper expertise across multiple sectors. With a connected end-to-end delivery model, the agency is poised to help brands create authentic, human-centered experiences that yield significant business impact. The services offered will span a wide range of experiential formats including large-scale conferences, digital engagement activities, sponsorship initiatives, brand activations, trade shows, and corporate events.

Some of the world's most recognizable companies, including numerous Fortune 100 businesses, will now benefit from the merger as they seek innovative ways to engage their audiences in a meaningful and memorable manner.

Leaders with a Shared Vision

Jared Pollacco, currently the CEO of Impact XM, hopes to accelerate the vision and goals for both teams through this merger. He emphasized that creativity, innovation, and unparalleled execution are critical components that inspire and move people, making this union a pivotal moment in the agency's trajectory. Craig Millon, the current CEO of Jack Morton, echoed this sentiment, emphasizing that the merger positions them to thrive in a marketing environment increasingly influenced by AI, while keeping genuine human experiences at the forefront.

Combined Expertise and Culture

Together, the two agencies bring over 1,000 professionals specializing in strategy, creative work, client service, production, and innovation. This collaboration is designed to lead at a time when brands are looking for integrated and insight-driven experiences that resonate amid market noise. Clients can expect seamless delivery backed by strong executional excellence and access to a wealth of industry knowledge across diverse fields such as technology, healthcare, and automotive.

The merger is currently pending customary approvals and is projected to finalize in the first quarter of 2026. During this transition, both leadership teams are committed to ensuring a smooth integration for employees and clients alike. Pollacco will continue to lead the unified agency as CEO, with Millon assuming the role of Global President. Notably, Josh McCall, who served as CEO of Jack Morton until 2022, will join as Executive Chairman of the board of directors.

The Path Ahead

This significant merger follows Jack Morton’s transition to private ownership after its divestiture from Omnicom, facilitating a fresh start for the combined agency under a unified vision for growth. Both Impact XM and Jack Morton have a storied history of excellence in experiential marketing, and the new entity is set to push boundaries and redefine client relations in this dynamic industry.

Through this merger, the merged agency will continue to produce extraordinary experiences and impactful connections that not only engage audiences but also drive measurable results. The future of experiential marketing is bright, and this powerhouse collaboration stands ready to lead the way.