United States Postal Service Partners with NHL as Official Shipping Sponsor
In a significant move that merges sports with postal service, the United States Postal Service (USPS) has announced its new role as the Official Shipping Sponsor of the National Hockey League (NHL). This partnership signifies a collaboration between two historical American brands, each deeply woven into the fabric of the country. The official announcement was shared on January 15, 2026, and has generated buzz among fans and sports enthusiasts alike.
Sheila Holman, Vice President of Marketing for USPS, expressed enthusiasm about the collaboration by highlighting how both organizations embody the spirit of competition. "The NHL represents teamwork and determination, qualities that we also strive to uphold in our daily services to the American public," she shared. This synergy aims to create an engaging experience that resonates with NHL fans while showcasing the reliability and commitment of the USPS in delivering mail and packages seamlessly.
As part of this sponsorship, fans attending NHL events, including the much-anticipated NHL Winter Classic and NHL Stadium Series, will be able to interact with USPS through various on-site activities. One such event will take place during the 2026 NHL Stadium Series in Tampa Bay, where the USPS will host a PreGame fan festival. Attendees will have the unique opportunity to participate in hockey skills challenges and capture their memories with a photo booth that allows them to mail their own personalized postcards directly from the event.
This agreement allows USPS to engage with the NHL's expansive marketing and social media platforms. Collaborative efforts between the USPS and NHL will lead to the creation of original content that will be shared across both organizations' channels, enhancing visibility and engagement among their audiences.
The NHL, established in 1917, includes 32 teams and boasts a diverse player roster from over 20 different nations. This global reach, combined with an estimated 670 million fans who engage with NHL games and content each year, provides USPS an exceptional platform to showcase its brand. Jason Jazayeri, Group Vice President of Business Development for the NHL, welcomed USPS into the NHL family, noting the postal service's iconic status and rich heritage.
Moreover, the sponsorship highlights USPS’s significant modernization initiatives, which are aimed at enhancing operational efficiency while maintaining its treasured status among American institutions. Celebrating its 250th anniversary, the Postal Service is revamping its service model to ensure a sustainable future, and this new partnership with NHL serves not only as a promotional tool but as a testament to its adaptability and innovative spirit.
Fans are encouraged to stay tuned for more details on how this partnership will unfold as the NHL season progresses, promising to bring fresh experiences that celebrate both hockey and the value of connection through mail delivery. The collaboration stands as a reminder that tradition, community, and continuous engagement are vital in creating lasting impacts in various fields.
In addition to this exciting partnership, fans can expect dynamic interactions, memorable content, and unique opportunities to engage with USPS throughout the NHL season. As the two brands unite, they aim to foster a community spirit that echoes far beyond the ice, ensuring that fans of all backgrounds can connect over their shared passions. The NHL is committed to building inclusive environments both on and off the rink, aligning perfectly with the USPS’s mission to serve every American community directly.
Overall, this innovative sponsorship can be viewed as a forward-thinking venture that prioritizes fan engagement. By blending the thrills of hockey with the reliable services of the USPS, both entities reinforce their commitment to excellence and community service, setting a strong foundation for future collaborations and interactions.
Sheila Holman, Vice President of Marketing for USPS, expressed enthusiasm about the collaboration by highlighting how both organizations embody the spirit of competition. "The NHL represents teamwork and determination, qualities that we also strive to uphold in our daily services to the American public," she shared. This synergy aims to create an engaging experience that resonates with NHL fans while showcasing the reliability and commitment of the USPS in delivering mail and packages seamlessly.
As part of this sponsorship, fans attending NHL events, including the much-anticipated NHL Winter Classic and NHL Stadium Series, will be able to interact with USPS through various on-site activities. One such event will take place during the 2026 NHL Stadium Series in Tampa Bay, where the USPS will host a PreGame fan festival. Attendees will have the unique opportunity to participate in hockey skills challenges and capture their memories with a photo booth that allows them to mail their own personalized postcards directly from the event.
This agreement allows USPS to engage with the NHL's expansive marketing and social media platforms. Collaborative efforts between the USPS and NHL will lead to the creation of original content that will be shared across both organizations' channels, enhancing visibility and engagement among their audiences.
The NHL, established in 1917, includes 32 teams and boasts a diverse player roster from over 20 different nations. This global reach, combined with an estimated 670 million fans who engage with NHL games and content each year, provides USPS an exceptional platform to showcase its brand. Jason Jazayeri, Group Vice President of Business Development for the NHL, welcomed USPS into the NHL family, noting the postal service's iconic status and rich heritage.
Moreover, the sponsorship highlights USPS’s significant modernization initiatives, which are aimed at enhancing operational efficiency while maintaining its treasured status among American institutions. Celebrating its 250th anniversary, the Postal Service is revamping its service model to ensure a sustainable future, and this new partnership with NHL serves not only as a promotional tool but as a testament to its adaptability and innovative spirit.
Fans are encouraged to stay tuned for more details on how this partnership will unfold as the NHL season progresses, promising to bring fresh experiences that celebrate both hockey and the value of connection through mail delivery. The collaboration stands as a reminder that tradition, community, and continuous engagement are vital in creating lasting impacts in various fields.
In addition to this exciting partnership, fans can expect dynamic interactions, memorable content, and unique opportunities to engage with USPS throughout the NHL season. As the two brands unite, they aim to foster a community spirit that echoes far beyond the ice, ensuring that fans of all backgrounds can connect over their shared passions. The NHL is committed to building inclusive environments both on and off the rink, aligning perfectly with the USPS’s mission to serve every American community directly.
Overall, this innovative sponsorship can be viewed as a forward-thinking venture that prioritizes fan engagement. By blending the thrills of hockey with the reliable services of the USPS, both entities reinforce their commitment to excellence and community service, setting a strong foundation for future collaborations and interactions.
Topics Entertainment & Media）
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