Jon Taffer Expands His Taffer's Tavern Franchise in Midtown Atlanta with a New Location

Jon Taffer Expands Taffer's Tavern Franchise in Midtown Atlanta

Jon Taffer, the renowned hospitality expert and star of Paramount Network's 'Bar Rescue,' is taking his popular tavern concept to the next level with the grand opening of Taffer's Tavern in Midtown Atlanta on February 10, 2026. This significant expansion introduces a modern twist on the traditional tavern experience, characterized by elevated cuisine and innovative cocktails tailored for both locals and visitors alike.

Located at 1382 Peachtree St. NE, the new Taffer's Tavern aims to capture the essence of a true tavern, where friends can gather, and conversations can flow freely. The establishment boasts a refreshed menu that reflects local tastes while maintaining the brand's commitment to quality and creativity. Taffer emphasizes the importance of hospitality in every aspect of the dining experience, which is augmented by a cutting-edge design that sets the stage for memorable gatherings.

A New Chapter for Taffer's Tavern

The Midtown location marks the third installation of Taffer's Tavern, following previous successful launches in Alpharetta, Georgia, where the brand originated, and at the Mercedes-Benz Stadium. Hemant Suri, the franchisee who has been instrumental in bringing the tavern to Georgia, expresses his excitement about this new venue, stating, "Witnessing these taverns become community centers where people connect has been an incredible journey." Suri's vision is to create a lively spot that resonates with the community's heartbeat while offering an inviting atmosphere.

Jon Taffer shares his passion for the project, saying, "With Midtown Atlanta, we're bringing the soul of Taffer's Tavern to reach more guests in a city that values warm hospitality." His decades of experience in the hospitality industry inform every decision made in the tavern, marrying thoughtful systems with delightful food and drinks to create a welcoming environment.

Culinary Highlights

The menu at the Midtown Atlanta Taffer's Tavern features a range of elevated tavern classics, ensuring that guests can enjoy their favorites with a distinct twist. Some of the highlights include the Bourbon Burger, a substantial option featuring Taffer's bourbon signature sauce, caramelized onions glazed in bourbon, bacon, and aged white cheddar, all nestled within a warm brioche bun. For those seeking a sharable dish, the Hangover Wings offer a choice of five flavors, including Michelada, Fireball Whiskey, and Dot's Pretzel-crusted wings.

Dessert options include the Salted Caramel Triple Chocolate Brownie, paired with house-made honey bourbon ice cream, and drizzled with a warm spiced rum caramel sauce, which promises to satisfy any sweet tooth. Moreover, each dish is crafted to reflect a high standard of culinary excellence, showcasing the brand's dedication to quality dining.

Exclusive Cocktails and Celebrations

In addition to food, Taffer's Tavern will also feature signature cocktails made using Taffer's exclusive Browned Butter Bourbon, which embodies rich flavors of vanilla and toffee. This spirit was crafted from Taffer’s extensive cocktail experience and is meant to elevate the drinking experience for guests at Midtown Atlanta.

On February 11, 2026, the original Taffer's Tavern location in Alpharetta will celebrate its fifth anniversary, marking a significant milestone in the brand's journey. This celebration highlights the company's commitment to the Georgia hospitality landscape and reinforces its intent to establish deep roots in the community.

The Midtown Atlanta location is now open for walk-ins and reservations, welcoming those who are eager to experience a new standard in tavern dining. For more details about the menu or to explore franchise opportunities, visit tafferstavern.com.

About Jon Taffer

Jon Taffer is a celebrated figure in the American hospitality industry, known for his role as the executive producer and star of 'Bar Rescue.' With nearly 40 years of experience, he has dedicated his career to improving dining and drinking experiences across the nation. His latest venture, Taffer's Tavern, showcases his commitment to delivering high-quality food and innovative cocktails alongside a memorable dining experience. Taffer continues to influence the industry with his consulting firm, Taffer Dynamics, offering his expertise to a variety of brands in the hospitality sector.