Associated Food Stores Enhances Retail Technology with GoSpotCheck by FORM Integration

Enhancing Retail Through Technology

In an impressive move towards digital transformation, Associated Food Stores (AFS), a prominent retailer cooperative based in Salt Lake City, has taken a significant step by integrating the GoSpotCheck by FORM mobile task management platform. This addition is set to enhance not only the operational efficiency of its 450+ member stores but also to transform how shelf intelligence and merchandising visibility are managed across its extensive network.

AFS has made a name for itself as a leader in technology adoption among grocery cooperatives. In the past year alone, the cooperative activated AI-driven automation in its warehouse facilities and expanded its offerings in e-commerce and smart cart technologies. By embracing GoSpotCheck’s platform, AFS aims to elevate field operations, equipping its teams with sophisticated tools designed for real-time shelf intelligence capture and merchandising insights.

Real-Time Insights for Better Decision Making

The integration of GoSpotCheck into AFS's operations is set to revolutionize how store visit information is collected and utilized. With the mobile platform, information from account managers and department heads will be captured in real-time, allowing for critical visibility into marketing strategies, product performances, and merchandising effectiveness. This capability is expected to accelerate decision-making processes within the cooperative’s marketing departments, specifically the Exclusive Brands and Fresh Teams.

April Rice, the VP of Retail Support at AFS, remarked on the strategic alignment of GoSpotCheck’s functionalities with AFS’s mission. She stated, "We’ve built our technology strategy around giving our member retailers every advantage possible. GoSpotCheck fits perfectly into that vision. With real-time intelligence from store visits, our marketing, Exclusive Brands, and Fresh Teams can identify merchandising opportunities faster and support our members with actionable insights."

Jeremy DeSilva, Senior Sales Director at FORM, expressed his pride in collaborating with AFS, remarking, "Associated Food Stores has consistently led the industry in adopting technology that empowers independent grocers to compete and win. We’re proud to be part of their technology ecosystem, connecting people, places, and processes so their teams can act on insights and move forward in the market."

A Legacy of Supporting Independent Grocers

AFS has been in operation since 1940, created initially to support independent grocers in competing with larger national chains. Through its commitment to innovative solutions in logistics, distribution, and retail operations, AFS remains true to its founding mission, whilst continuously leading the charge to empower its members with modern tools and strategies tailored for today’s market challenges.

As the grocery landscape evolves, the role of technology in enabling retailers to streamline operations and enhance customer experiences becomes increasingly critical. With GoSpotCheck’s robust capabilities, AFS not only positions itself as an industry leader but also reinforces its commitment to providing independent grocers with the resources necessary to thrive in a competitive environment.

Looking Ahead: Embracing Innovation

With this integration, AFS is poised to leverage mobile task management solutions to not only improve operational efficiency but also to directly enhance customer satisfaction by ensuring that stores are stocked and merchandised according to the latest insights and strategies. The adoption of GoSpotCheck signifies a forward-looking perspective that embraces innovation while remaining committed to the core values that have guided AFS for more than 85 years.

For more information about Associated Food Stores and its innovative roadmap, visit afstores.com.

To learn more about GoSpotCheck by FORM and their transformative impact on the retail sector, head to form.com.