JO1 and Hotto Motto Shine in New Winter TV Commercial
On December 3, a new TV commercial featuring the renowned global boy group JO1 will begin airing, showcasing their collaboration with Hotto Motto, Japan's popular takeout bento brand. This highly anticipated campaign promotes the "JO1 x Hotto Motto Angus Beef Steak Donburi," and viewers can watch the promo early on the official Hotto Motto YouTube channel.
In the commercial, JO1 members embody the roles of chefs and waitstaff, creating an atmosphere reminiscent of an upscale restaurant. The ad captures the essence of winter luxury, drawing attention to the preparation of the Angus Beef Steak Donburi. Fans excited for behind-the-scenes glimpses can also enjoy a making-of video currently available on Hotto Motto’s official YouTube channel.
TV Commercial Highlights
This latest advertisement is themed around winter indulgence, featuring JO1 members dressed as chefs and waiters. The commercial opens with JO1 members enthusiastically calling out, "Your order is ready!" and "Leave it to us!" Immediately, viewers are treated to scenes of lively steak cooking and intricate plating as the members work in sync. With the Steak Donburi’s delectable two sauces highlighted, the ad not only showcases culinary mastery but also the outstanding teamwork of JO1.
The commercial employs a catchy song titled
Santa-san e, composed and written by member Takumi Kawanishi. With lyrics that resonate with the joy of the Christmas season, the song enhances the warm festive spirit of the advertisement.
Commercial Release Details
Behind-the-Scenes Anecdotes
The filming required perfect timing from the members, leading to memorable moments where they practiced their roles together prior to shooting. The enthusiastic reactions from the members after tasting the dish were delightful: “It’s so tender!” exclaimed one member, while another added, “The spiciness of the BBQ sauce is just right!” Their camaraderie and excitement filled the set, with many discussing when they’d love to have the meal. A popular sentiment was, “I’d enjoy this as a reward after working hard!” inviting smiles all around.
For those interested, more behind-the-scenes clips are available to explore:
New Products Launch
- Winter Indulgence Angus Beef Steak Donburi: ¥990
- Winter Indulgence W Angus Beef Steak Donburi (double meat): ¥1690
- Angus Beef Special Western Variety Bento: ¥1390
- - Release Date: December 3, 2025
- - Availability: Nationwide at 2,426 Hotto Motto locations (as of late October)
Easy Online Ordering
Hotto Motto offers convenient online ordering, allowing customers to reserve meals up to six days in advance, including party platters and other special menus. Exclusive app coupons for online orders are also available.
All prices include tax. Contents may vary by location.
About JO1
Formed through the competitive survival audition program
PRODUCE 101 JAPAN in 2019, JO1 was selected by votes from viewers known as 'national producers.' Since their debut in March 2020, each release has topped major music charts, and their YouTube channel has surpassed 1 million subscribers, solidifying their popularity.
JO1's global activities continue to expand, with a scheduled world tour across six cities in the U.S. from late February to early March 2025, including Los Angeles and New York. They are also set to perform their first solo concert at Tokyo Dome in April, drawing in crowds totaling 250,000 attendees over the entire tour.
Celebrating their fifth anniversary, their best album's title track
BE CLASSIC made history by ranking on the U.S. radio airplay chart – the first for a Japanese boy group. In December, JO1 will also be the first Japanese artist to appear at the renowned
Jingle Ball music festival in the U.S.