Daiwa Zaitaku Holds Its Inaugural Family Day to Strengthen Employee Bonds and Pride

Daiwa Zaitaku's Inaugural Family Day: A Celebration of Bonds and Pride

Daiwa Zaitaku Inc., based in Tokyo and Osaka and led by CEO Masaaki Fujiwara, held its very first Family Day on July 6, 2025. The event, designed for employees and their families, aimed to express gratitude for families' support and deepen their understanding of the company's operations and workplace environment.

Strengthening Family Bonds

The Family Day was a significant milestone, blending fun with meaningful interactions. Activities included shooting games and bowling, along with office tours and the opportunity for children to sit at the CEO's desk for a memorable photo. The day was filled with laughter and joy, making it an unforgettable experience for all.

Attendees received special gifts including limited edition biscuits and pencils designed specifically for the event. Additionally, they were given original sticky notes inspired by the “Investment Muscle T-shirt” worn by CEO Fujiwara on the company’s YouTube channel. This t-shirt embodies the concept that like muscle building, asset formation requires consistent effort, engaging attendees and making them connect with the company's values.

The inaugural Family Day fostered interactions among employees and their families, creating a warm and friendly atmosphere. Many voiced that bringing families to the workplace helped deepen their understanding of their loved one's jobs and sparked more conversation at home.

The Philosophy Behind the Event

Daiwa Zaitaku is rooted in the belief that each employee should find happiness through their work, embracing the concept of “Work as Life.” Hosting Family Day was one expression of this philosophy, intended to strengthen connections among employees and their families.

Understanding and support from family members are crucial for employees as they engage in their work. By visiting the workplace, families can see firsthand the environment and colleagues their loved ones interact with, which creates a sense of closeness and fosters mutual understanding.

Moving forward, Daiwa Zaitaku plans to continue hosting Family Day and similar events to strengthen the bonds between employees and their families. The company is committed to creating a work environment where everyone feels safe and respected, nurturing an atmosphere that allows each employee to take pride in their work and contribute to sustainable organizational growth.

Daiwa Zaitaku is dedicated to enhancing the lives of its customers, partners, and employees through its business, while also contributing to the development of Japan and the world as a whole, continuously striving for improvement and enrichment in the community.