Transitioning from a Product Catalog to an Experience-Oriented E-Commerce Platform

Revamping E-Commerce: A Shift Towards Experience Proposals

SB C&S Corporation is embarking on a significant transformation of its online shop, 'Toreteku! SoftBank Selection,' set for a complete overhaul on March 25, 2026. This revamp aims to shift the platform from a traditional product catalog type to an experience-oriented e-commerce site that emphasizes the enriching experiences technology can bring to daily life.

Background of the Revamp

In recent years, the rise of cashless transactions has led to an increase in e-commerce usage. Although online shopping offers convenience and ease, many consumers remain hesitant when purchasing technological products, particularly IoT devices and smart home appliances. Concerns about their usability and effectiveness often leave potential buyers undecided. Through this renovation, SB C&S aims to enhance not only the site's usability but also to simplify the process of discovering the optimal products and their applications tailored to individual lifestyles. SB C&S endeavors to establish 'Toreteku!' as a hub for creating value in daily living, continuously offering experiences that enrich life with the power of technology.

New Concept: “Beyond Convenience, Warm Moments Await”

The new approach of 'Toreteku!' isn't just about being a convenient platform; it's about delivering experiences that foster warm moments in everyday life, such as:

- Enhancing family time
- Supporting personal challenges
- Ensuring peace of mind for loved ones

By clearly communicating the functional value that technology offers through relatable, everyday experiences, 'Toreteku!' aims to present a vision of a richer life just beyond the horizon.

Key Features of the Experience-Oriented Revamp

1. Enhanced UX (User Experience): The user experience will transition from a simplistic product catalog to a story-driven exploration of personal life narratives. The new site will feature intuitive navigation that allows users to seek ideal living scenarios based on life stages.

2. Strengthened Content: The revamped platform will provide narrative-driven content that captures interest, starting from everyday frustrations to solve problems while showcasing emotional benefits such as joy, security, and comfort. Articles will share experience-based insights and tips on product usage to demystify digital tools for those unfamiliar with them.

3. Review Posting Feature: A new review posting feature will be integrated to help potential buyers alleviate their apprehensions by viewing feedback from actual customers. This initiative will also facilitate service improvements for SB C&S based on user input.

Note: This review feature will be gradually implemented starting on March 25.

4. Logo Refresh: The branding for 'Toreteku!' will also see a redesign, aligning with its evolution into an experience-focused platform, enhancing the clarity of the brand expression for customers.

As part of the commitment to the concept of “Beyond Convenience, Warm Moments Await,” SB C&S will continually bolster the functionality and content of 'Toreteku!' while striving to be a supportive partner in customers' everyday lives.

Ongoing Promotions and Campaigns

To celebrate the launch of the revamped site, 'Toreteku!' is currently running a PayPay coupon campaign until March 30, 2026. Customers can earn up to 20% back in PayPay points when using the PayPay app for transactions on the 'Toreteku!' site, with a maximum of 1,000 points per transaction.

Campaign Summary:

- Effective Period: Until March 30, 2026
- Details: Max 20% cashback on PayPay payments
- Points Cap: 1,000 points per transaction
- Limitation: Coupon use is limited to one per person

Please note: It is essential to obtain a coupon via the PayPay app before making any transactions.

Official Links for Updates:

SB C&S looks forward to making 'Toreteku!' an integral part of everyday life, delivering not just products but valuable experiences that resonate with customers.